- Dr Julie Schiro
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Curricular information is subject to change
On completing this module, students will be expected to:
- Understand how to apply digital marketing techniques in response to a live client brief
- Know how to develop and plan a successful Digital Marketing Strategy based on solid market research data.
|Student Effort Type||Hours|
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Group Project: Final Strategy Presentation||Coursework (End of Trimester)||n/a||Graded||No||
|Group Project: Research Findings Presentation||Throughout the Trimester||n/a||Graded||No||
|Attendance: Contribution and Attendance at Team Meetings||Throughout the Trimester||n/a||Graded||No||
|Essay: Final Individual Reflective Essay||Coursework (End of Trimester)||n/a||Graded||No||
|Resit In||Terminal Exam|
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