This course is available through the following application route(s)
At the heart of this programme is a deep understanding of the latest insights, tools, and strategies to drive successful marketing initiatives. It aims to elevate the skill base of the upcoming elite of marketing with a focused, dynamic, and relevant digital marketing curriculum. From strategic marketing management to social media and AI, this course cultivates the intellectual rigour and hands-on expertise to give graduates a compelling edge worldwide.
This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.
Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.
Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.
| Trimester | Credits | |||
|---|---|---|---|---|
Stage 1 Core Modules |
MKT46130 | Consumer Behavior | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46140 | Omnichannel Mkt Communications | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46150 | Consumer Insights and Analytics with AI | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46320 | Strategic Marketing Management | Autumn | 7.5 |
Stage 1 Core Modules |
MKT46200 | Search Strategy in the AI Era | Spring | 7.5 |
Stage 1 Core Modules |
MKT46210 | Neuromarketing & AI | Spring | 7.5 |
Stage 1 Core Modules |
MKT46220 | Digital B2B: Creating Value | Spring | 7.5 |
Stage 1 Core Modules |
MKT46230 | Social Media | Spring | 7.5 |
Stage 1 Core Modules |
MKT46280 | Customer Experience Management | Summer | 7.5 |
Stage 1 Core Modules |
MKT46300 | Digital Marketing Project | Summer | 15 |
Stage 1 Core Modules |
MKT46350 | Influence and Persuasion in the Digital Age | Summer | 7.5 |
Full Time option suitable for:
Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes
This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. It is open to Irish and International business graduates (or related area), who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.
General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Digital Marketing:
| ROWCLASS | Apply to |
|---|---|
| showAudience-audienceEU showAudience-audienceInt | B424 Digital Marketing Master of Science Full-Time Commencing September 2026 Graduate Taught UCD Michael Smurfit Graduate Business School Closed |
| showAudience-audienceEU showAudience-audienceInt | B424 Digital Marketing Master of Science Full-Time Commencing September 2027 Graduate Taught UCD Michael Smurfit Graduate Business School Opens 01 Oct 2026 |