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Digital Marketing

MSc (NFQ Level 9)
Internships Available

This course is available through the following application route(s)

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Our vision is to deliver a programme that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure the MSc in Digital Marketing reflects the latest research and real-time best practices. 

This Master's programme is delivered at our dedicated Graduate Business School campus, UCD Michael Smurfit Graduate Business School, located in Blackrock, 4km from the main UCD Belfield Campus.

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About This Course

UCD is strongly committed to advancing the UN Sustainable Development Goals (SDGs), embedding sustainability in teaching, research, operations, and community engagement. Sustainability principles are integrated into this programme, ensuring students graduate equipped to address global challenges. UCD’s leadership in this area is internationally recognised, ranking 49th globally and 1st in Ireland in the QS World University Rankings for Sustainability 2024. UCD also leads impactful research in areas such as climate action, clean energy, and social equity, supported by a comprehensive Sustainability Strategy focused on reducing emissions, enhancing biodiversity, and fostering a sustainable campus culture.



Here are the SDGs which align more visibly with this programme:












SDG5 SDG8 SDG9 SDG 12

Below is a list of all modules offered for this degree in the current academic year. Click on the module to discover what you will learn in the module, how you will learn and assessment feedback profile amongst other information.

Incoming Stage 1 undergraduates can usually select an Elective in the Spring Trimester. Most continuing undergraduate students can select up to two Elective modules (10 Credits) per stage. There is also the possibility to take up to 10 extra Elective credits.

Module Type Module   Trimester Credits
Stage 1 Core Modules
 MKT46130 Consumer Behavior Autumn  7.5
Stage 1 Core Modules
 MKT46140 Omnichannel Mkt Communications Autumn  7.5
Stage 1 Core Modules
 MKT46150 Consumer Insights & Analytics Autumn  7.5
Stage 1 Core Modules
 MKT46320 Strategic Marketing Management Autumn  7.5
Stage 1 Core Modules
 MKT46200 Advanced SEO & SEA Spring  7.5
Stage 1 Core Modules
 MKT46210 Neuromarketing & AI Spring  7.5
Stage 1 Core Modules
 MKT46220 Digital B2B: Creating Value Spring  7.5
Stage 1 Core Modules
 MKT46230 Social Media Spring  7.5
Stage 1 Core Modules
 MKT46280 Customer Experience Management Summer  7.5
Stage 1 Core Modules
 MKT46300 Digital Marketing Project Summer  15
Stage 1 Core Modules
 MKT46350 Influence and Persuasion in the Digital Age Summer  7.5

MSc Digital Marketing (B424) Full Time
EU          fee per year - € 16150 ba
nonEU    fee per year - € 24870 ba

ba"Continuation fees apply Where a student fails to complete their programme in the prescribed time a continuation fee will apply to modules carried in subsequent years."
***Fees are subject to change

You may be eligible for Recognition of Prior Learning (RPL), as UCD recognises formal, informal, and/or experiential learning. RPL may be awarded to gain Admission and/or credit exemptions on a programme. Please visit the UCD Registry RPL web page for further information. Any exceptions are also listed on this webpage.

Full Time option suitable for:

Domestic(EEA) applicants: Yes
International (Non EU) applicants: Yes


This full-time Masters course is aimed at graduates who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques.  It is open to Irish and International business graduates (or related area), who want to improve their digital skills, be industry ready and find exciting jobs in the digital capital of Europe.



Entry Requirements:



A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science or a related area.



Or



A primary degree with a minimum of three years’ work experience in a Marketing role.


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General application route(s) for Irish/UK/EU applicants* for International (non-EU) applicants* to Digital Marketing:

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B424
Digital Marketing
Master of Science

Full-Time
Commencing September 2025
Graduate Taught
UCD Michael Smurfit Graduate Business School
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