MKT42070 Competitive Strategy in Global Food and Agribusiness markets

Academic Year 2023/2024

This module is designed to equip participants with a sound understanding of the principles of competitive strategy and its use to develop and sustain competitive advantage. You will develop the ability to analyse key issues in strategic decision-making, and to understand, in depth, the strategic decision-making process itself. You will enhance the quality of an organisation’s business plan. This cases based course will utilize only food industry case studies and will cover all major geogrpahies (Asia, Latin America, Europe, Africa, North America) and sectors (aqua, dairy, beef, poultry and dairy).

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Curricular information is subject to change

Learning Outcomes:

After completing this module students will be able to
1. Understand the issues involved in developing a competitive strategy in the global food business
2. Design and evaluate a firm’s market position
3. Review and critique a food firms competitive strategy and evaluate its ability to provide a sustainable advantage
4. Translate competitive strategy into a well articulated and presented business plan

Student Effort Type Hours


Small Group


Conversation Class


Online Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Class participation Unspecified n/a Graded No


Assignment: Case memos Unspecified n/a Graded No


Assignment: Module assignment Unspecified n/a Graded No


Carry forward of passed components
Not yet recorded

Not yet recorded

Not yet recorded
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Thurs 14:00 - 16:50

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