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BMGT44300

Academic Year 2026/2027

Creativity, Innovation & Entrepreneurship (BMGT44300)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Dr Giuliano Sansone
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

Creativity and innovation are essential for the development of successful new ventures and critical to the survival of existing organizations, especially in competitive environments. This module introduces participants to the use of creativity and design thinking in the venture creation process, helping them develop innovative businesses. The material covered is research- and theory-based, but the module is practice-oriented, with much of the term spent developing participant-generated venture ideas that can be launched in the marketplace.
Students will work in teams to develop their business ideas by analyzing their business models, market, and finances. They will also present their team projects in front of the class. Although the focus is on launching new commercial ventures, the module is also relevant to starting social enterprises and developing new business lines within existing companies (intrapreneurship).

About this Module

Learning Outcomes:

At the end of the course, participants will be able to:

• Apply creativity and design thinking concepts to the identification and development of new innovative business ideas
• Deal with uncertainty, risk and failure – and grow from the experience
• Work in teams to develop ideas into viable business concepts, test them by analyzing the market and finances of new innovative business ventures, and present them in front of the class.
• Synthesise main theories, principles and concepts from entrepreneurship literature with your own experiences and insights and observations of entrepreneurship in your environment

Indicative Module Content:

Topics will be discussed in class during Week 1

UNESCO highlights a set of key competencies that support individuals in their development and support society in achieving the UN Sustainable Development Goals (SDGs). UCD has adapted these competencies and is combining them with others to form a general framework of learning competencies. This module will help you develop the competencies below to the levels specified. 
Learning Competency Additional Information Level

Collaboration

 The ability to learn from others; to understand and respect the needs, perspectives and actions of others (empathy); to understand, relate to and be sensitive to others (empathic leadership); to deal with conflicts in a group; and to facilitate collaborative and participatory problem solving. Proficient

Critical Thinking

 The ability to question norms, practices and opinions; to reflect on one’s own values, perceptions and actions. Proficient

Systems Thinking

 The ability to recognize and understand relationships; to analyse complex systems; to think of how systems are embedded within different domains and different scales; and to deal with uncertainty. Proficient

Strategic

 The ability to collectively develop and implement innovative actions that further sustainability at the local level and further afield. Proficient

Integrated Problem Solving

 The overarching ability to apply different problem-solving frameworks to complex sustainability problems and develop viable, inclusive and equitable solution options that promote sustainable development, integrating the competencies in this list. Proficient

Self-awareness

 The ability to reflect on one’s own role in the local community and (global) society; to continually evaluate and further motivate one’s actions; and to deal with one’s feelings and desires. Competent

Normative

 The ability to understand and reflect on the norms and values that underlie one’s actions; and to negotiate values, principles, goals, and targets, in a context of conflicts of interest and trade-offs, uncertain knowledge and contradictions. Competent

Anticipatory

 The ability to understand and evaluate multiple scenarios for the future – possible, probable and desirable; to create one’s own visions for the future; to apply the precautionary principle; to assess the consequences of actions; and to deal with risks and changes. Competent

Wellbeing

 Wellbeing is having the resources and skills to meet life's challenges, including attributes such as personal development skills, resilience, stress management, strengths, lifestyle skills, nutrition, physical activity, sleep, alcohol/substance use, academic skills, time management, goal setting, interpersonal skills, group work, communication. Competent

The United Nations identified seventeen Sustainable Development Goals (SDGs) as core to the 2030 Agenda for Sustainable Development, and UCD contributes in general to SDG 4 Quality Education. Further SDGs explored within this module if relevant are listed below. A scale of 1 - 5 indicates the extent to which the SDG is covered.


Goal Name Description Coverage

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all 1

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation 2

Make cities and human settlements inclusive, safe, resilient and sustainable 2
 

Student Effort Hours:
Student Effort Type Hours
Specified Learning Activities

100
Autonomous Student Learning

65
Lectures

36
Total

201

Approaches to Teaching and Learning:
This module is highly interactive and requires serious contributions and reflections from students on their experiences and views on the various topics discussed. Moreover, in this module AI is Encouraged as a Learning Tool: students are actively encouraged to engage critically with AI tools as part of their learning in this module. Appropriate uses may include brainstorming, summarising material and testing ideas. Any use of AI must be cited appropriately.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade Component repeat (in-module) Offered
Assignment(Including Essay): The student will work on an individual assessment based on the concepts covered in the module. The instructor will provide all the necessary information during the first weeks of the module. Week 14, Week 15 Standard conversion grade scale 40% No
35
 No
Group Work Assignment: Students will participate in team projects focused on a business idea. The instructor will provide all the necessary information during the first weeks of the module. Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12, Week 14, Week 15 Standard conversion grade scale 40% No
55
 No
Participation in Learning Activities: In-class participation will be evaluated. Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Standard conversion grade scale 40% No
10
 No

As part of UCD's student support, under the Additional Consideration policy, extensions may be available for the following assessments in the module: Assignment (including essay/poster), Portfolio, Reflective Assignment, Report(s), and Individual Project.


Carry forward of passed components
No
 

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Formative feedback is given to students on an ongoing basis throughout the module. Moreover, there will be peer-review activities among students.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Thurs 10:00 - 12:50
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