- Agribus Extension & Rural Dev
- Agriculture & Food Science
- Dr Edel Kelly
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Curricular information is subject to change
On successful completion of this module students will be able to: understand the concept of an agrifood innovation system; understand the significance of innovation and how it links to wider strategic issues within the firm; appreciate how process innovations alter the ways of transforming a range of inputs into products and services for customers and end users; have insights into contingency factors such as firm size, technological complexity and environmental uncertainty which influence the precise choice of processes; understand how food businesses are able to develop new products and services that are differentiated from their competitors, and how these firms can out-perform and learn from their competitors, whether measured in terms of market share, profitability, and growth or market capitalisation; assess the factors that increase the likely success of new products and services, the use of formal development processes and tools, and proven strategies for development and commercialisation,
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Remediation Type||Remediation Timing|
|In-Module Resit||Prior to relevant Programme Exam Board|
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Within 20 days of completion Feedback on final exam will be provided by appointment with lecturer.