Overview:
- Credits:
- 5.0
- Level:
- 4
- Semester:
- Summer
- Subject:
- Agribus Extension & Rural Dev
- School:
- Agriculture & Food Science
- Coordinator:
- Dr Edel Kelly
AERD40150 Innovation for Food Business
Academic Year 2023/2024
The aim of this module is to provide an understanding of how managers can deal with ongoing innovation in both private and public sectors in relation to the food industry. The module will explore various stratgies to manage the innovation process both in terms of the overall agrifood innovation system as well as at the individual business level. A key aim is for students to understand the strategic as well as operational issues that affect the innovation process. This module aims to equip students with an understanding of the skills required to manage innovation at the operational and strategic levels within the food sector. The aim will be to explore how firms (and sectors) can create and sustain market advantage, increase revenues and reduce costs, and enhance competitiveness through innovation.Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
On successful completion of this module students will be able to: understand the concept of an agrifood innovation system; understand the significance of innovation and how it links to wider strategic issues within the firm; appreciate how process innovations alter the ways of transforming a range of inputs into products and services for customers and end users; have insights into contingency factors such as firm size, technological complexity and environmental uncertainty which influence the precise choice of processes; understand how food businesses are able to develop new products and services that are differentiated from their competitors, and how these firms can out-perform and learn from their competitors, whether measured in terms of market share, profitability, and growth or market capitalisation; assess the factors that increase the likely success of new products and services, the use of formal development processes and tools, and proven strategies for development and commercialisation,
| Student Effort Type | Hours |
|---|---|
| Lectures | 18 |
| Small Group | 12 |
| Specified Learning Activities | 15 |
| Autonomous Student Learning | 65 |
| Total | 110 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
| Remediation Type | Remediation Timing |
|---|---|
| In-Module Resit | Prior to relevant Programme Exam Board |
Feedback Strategy/Strategies
• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Within 20 days of completion Feedback on final exam will be provided by appointment with lecturer.
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