AERD40150 Innovation for Food Business

Academic Year 2021/2022

The aim of this module is to provide an understanding of how managers can deal with ongoing innovation in both private and public sectors in relation to the food industry. The module will explore various stratgies to manage the innovation process both in terms of the overall agrifood innovation system as well as at the individual business level. A key aim is for students to understand the strategic as well as operational issues that affect the innovation process. This module aims to equip students with an understanding of the skills required to manage innovation at the operational and strategic levels within the food sector. The aim will be to explore how firms (and sectors) can create and sustain market advantage, increase revenues and reduce costs, and enhance competitiveness through innovation.

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Curricular information is subject to change

Learning Outcomes:

On successful completion of this module students will be able to: understand the concept of an agrifood innovation system; understand the significance of innovation and how it links to wider strategic issues within the firm; appreciate how process innovations alter the ways of transforming a range of inputs into products and services for customers and end users; have insights into contingency factors such as firm size, technological complexity and environmental uncertainty which influence the precise choice of processes; understand how food businesses are able to develop new products and services that are differentiated from their competitors, and how these firms can out-perform and learn from their competitors, whether measured in terms of market share, profitability, and growth or market capitalisation; assess the factors that increase the likely success of new products and services, the use of formal development processes and tools, and proven strategies for development and commercialisation,

Student Effort Type Hours
Specified Learning Activities

15

Autonomous Student Learning

65

Lectures

18

Small Group

12

Total

110

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Assignment based on course material. Unspecified n/a Graded No

50

Continuous Assessment: Small components, will be specified during the module. Unspecified n/a Graded No

50


Carry forward of passed components
Yes
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Within 20 days of completion Feedback on final exam will be provided by appointment with lecturer.

Summer
     
Lecture Offering 51 Week(s) - 37 Fri 09:00 - 16:50
Lecture Offering 51 Week(s) - 37, 38 Mon 09:00 - 16:50
Lecture Offering 51 Week(s) - 37 Thurs 09:00 - 16:50
Lecture Offering 51 Week(s) - 37 Tues 09:00 - 16:50
Lecture Offering 51 Week(s) - 37 Wed 09:00 - 16:50
Summer
     

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