Learning Outcomes:
On successful completion of this module, students will be able to
1. Understand trends and developments in European and global food markets including the role of international trade.
2. Understand how economic forces influence these trends and developments.
3. Apply basic economic reasoning to issues within the food system and understand the analytical procedures relevant to the sector.
Indicative Module Content:
1. Discuss the economic principles of consumer behaviour
2. Understand the theory behind production decisions
3. Explain market equilibrium under perfect and imperfect competition
4. Explore agricultural and food policies with implications to market and business decisions
5. Understand the implications of international trade for food businesses
6. Critically discuss the challenges, opportunities, and competitiveness of the Irish food industry