Overview:
- Credits:
- 7.5
- Level:
- 4
- Semester:
- Spring
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Assoc Professor Marius Claudy
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Curricular information is subject to change
- Demonstrate an advanced level of knowledge about key marketing concepts and frameworks;
- Develop skills and ability to to critically analyze businesses’ external and internal environments in order to make strategic marketing decisions that create value for the consumers as well as the firm;
- Develop the capability to utilize market research methods that help businesses understand their consumers better;
- Utilize marketing frameworks to develop a marketing mix that achieves strategic objectives;
- Develop a strategic marketing plan for a product/service.
Introduction
Managing Customer Heterogeneity
Managing Customer Dynamics
Managing Sustainable Competitive Advantage
Brands
Offerings
Relationships
Allocating Marketing Resources
Student Effort Type | Hours |
---|---|
Lectures | 12 |
Specified Learning Activities | 70 |
Autonomous Student Learning | 100 |
Total | 182 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Group/class feedback, post-assessment
Not yet recorded.
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