MIS41460 Digital Innovation and Strateg

Academic Year 2023/2024

The process of Digital Innovation leading to the design and implementation of digital strategies, initiatives, and applications are an integral part of today’s and tomorrow’s business.

This module identifies and discusses innovative and sustainable Digital Business initiatives and demonstrate how these are utilised by organisations to gain and sustain competitive advantage in the marketplace.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students should be able to:


a) Identify and analyse digital business opportunities for competitive advantage.

b) Discuss the wider organisational implications of Digital Business in organisations.

c) Following a generic Digital Business Strategy Framework, draft a strategic digital business plan for an organisation.

Indicative Module Content:

Digital Innovation, Industry 4.0
Digital Business Strategy & Competitive Advantage
Digital Business Strategy Framework (Marketing, Mobile, Social)
Immersive Business Opportunities
Dark Side of Digital Innovation, Cyber Security, Artificial Intelligence

Student Effort Type Hours
Lectures

12

Specified Learning Activities

75

Autonomous Student Learning

100

Total

187

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Harvard ManageMentor: Digital Intelligence Varies over the Trimester n/a Pass/Fail Grade Scale No

10

Practical Examination: Online Test Varies over the Trimester n/a Alternative linear conversion grade scale 40% No

30

Journal: Learning Journal analysing, discussing, and reflecting on learning content covered in this module. Journal submission includes a draft digital business strategy proposal. Coursework (End of Trimester) n/a Standard conversion grade scale 40% No

60


Carry forward of passed components
No
 
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Online automated feedback
• Peer review activities

How will my Feedback be Delivered?

Autumn
     
Lecture Offering 1 Week(s) - 10 Fri 12:00 - 13:00
Lecture Offering 1 Week(s) - 1, 5, 10 Sat 11:00 - 12:30
Autumn
     

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