BMGT45440 Innovation: Disruption &Design

Academic Year 2023/2024

We live in a period of profound transformations and disruptions. This module equips students with a careful understanding of the disruption process which is frequently misunderstood. We do so by combining cutting-edge research, current business trends, case studies, and group projects. The module also introduces students to the notions of design and design thinking as solutions to the innovation problem and integrations of the disruption process.

During the module we take the perspective of new players willing to disrupt, established organizations attempting to respond to disruption, and industry actors in the surrounding ecosystem. We distinguish between technology, market, and business model disruptions, and provide compelling evidence of design strategies for creating new solution and disrupting existing ones. We also rely on a vast array of industry contexts.

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Curricular information is subject to change

Learning Outcomes:

Having successfully completed this module, the student should be able to:
• Critically discuss and apply key frameworks of disruption.
• Identify opportunities for innovation based on new technologies, business models, and markets
• Understand the key elements of design for innovation
• Develop a new mindset about disruption and design thinking
• Apply disruption and design principles to real industry problems chosen by students.

Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning








Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Final Group Project Coursework (End of Trimester) n/a Graded No


Continuous Assessment: Group Case Analysis Throughout the Trimester n/a Graded No


Essay: Final Individual Assessment Coursework (End of Trimester) n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Autumn No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Self-assessment activities

How will my Feedback be Delivered?

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