BMGT45030 Int' Bus Consultancy Project

Academic Year 2023/2024

The main objective of this project-based module is to provide students with a deeper, more practical understanding of company strategy formulation and implementation in a globalised economy. The focus of each project will be on developing evolved entry strategies for a particular product / service into a particular international market. Groups will be working on a live project with an allocated company.

At the group level, 5% is allocated for the initial research proposal having met with company and decided on brief. 50% is allocated for the final group project written report and presentation. At the individual level, 25% is allocated for meeting attendance and participation, and 20% for a learning journal.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to be able to:

1. Develop an understanding of the different strategic challenges an Irish firm faces when operating in an international environment.
2. Examine and explain the nature of industry competitiveness, the nature of resources and capabilities globally and the role of institutions, cultures and ethics and their implications for international entry strategies for their firm.
3. Have learnt successful strategies for entering new markets with a real life Irish company.
4. Have received mentoring from successful business people.
5. Have enhanced their CV and become more employable.
6. Have honed their presentation skills in front of successful business people.
7. Have learnt how to deliver and present a professional report.

Indicative Module Content:

Live company consultancy project

Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations
Learning Requirements:

Semester 1 & 2 of MSc Smurfit programmes completed

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Presentation: Group Project Proposal Unspecified n/a Graded No


Group Project: Presentation and Written Report Submission Coursework (End of Trimester) n/a Graded Yes


Attendance: Meetings and Attendance Throughout the Trimester n/a Graded Yes


Journal: Individual Learning Journal Coursework (End of Trimester) n/a Graded Yes


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Continual assessment for the duration of module

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