BMGT43470 Competitive and Corporate Strategy

Academic Year 2023/2024

A central purpose of strategy is to ensure long-term viability of a firm while optimising its economic performance. This module focuses on the main theoretical principles that explain firms’ strategies and guide firms’ choices in the creation of value. Emphasis will be put on applying these principles, along with the concepts and techniques of strategic analysis, to actual company and industry situations through the use of case studies. We will also engage in critical thinking to expose the limits of the applicability of the theoretical principles and techniques of strategy. In doing so, we will consider a variety of stakeholder-related, environmental, social implications of strategy.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completion of the module, you will be expected to be able to:

- Understand and critically appraise the principles underlying organisational strategies
- Apply the concepts and techniques of strategy to (a) analyse internal and external context in which strategies are shaped and implemented and (b) diagnose the reasons for superior or inferior performance of firms
- Apply the theoretical principles and analytic techniques of strategy to identify and critically appraise strategic options and possible courses of action for a firm
- Actively communicate your knowledge of strategy concepts, analysis and conclusions in individual and group settings.

Indicative Module Content:

For complete details, please refer to module syllabus (available in Brightspace from the start of the term).

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations
Learning Requirements:

As part of this specialised MSc programme, students have the opportunity to deepen their insight into strategy and related subjects. Students undertaking this module are expected to be familiar with the foundational concepts in at least two of the following areas: strategy, business management, macroeconomics, corporate finance, accounting.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Group project Throughout the Trimester n/a Graded No


Continuous Assessment: Strategic analysis practice Throughout the Trimester n/a Graded No


Examination: End-of-term assessment 2 hour End of Trimester Exam No Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

For complete reading list, please refer to module syllabus (available in Brightspace from the start of the term).
Name Role
Assoc Professor Dorota Piaskowska Lecturer / Co-Lecturer
Lecture Offering 1 Week(s) - 4 Fri 15:30 - 17:20
Lecture Offering 1 Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 Thurs 09:00 - 11:50
Lecture Offering 2 Week(s) - 4 Fri 15:30 - 17:20
Lecture Offering 2 Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12 Thurs 13:00 - 15:50

Discover our Rankings and Accreditations