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BMGT43470

Academic Year 2026/2027

Competitive and Corporate Strategy (BMGT43470)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Professor Federica Pazzaglia
Trimester:
Autumn
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

A central purpose of strategy is to ensure long-term viability of a firm while optimising its economic performance. This module focuses on the main theoretical principles and concepts that underly firms' strategies and guide firms' choices in the creation of value. Emphasis will be put on applying these principles and concepts, along with the techniques of strategic analysis, to real-life business situations increasingly shaped by technological change, including artificial intelligence, and by geopolitical dynamics, through the use of case studies and engagement with academic research articles. We will also engage in critical thinking to expose the limits of the applicability of the theoretical principles, concepts, and techniques of strategy under such conditions. In doing so, we will consider stakeholder-related, technological, geopolitical, environmental, and societal implications of strategy.

About this Module

Learning Outcomes:

On completion of the module, you will be expected to be able to:

- Understand and critically appraise the principles underlying organisational strategies
- Apply the theoretical principles, concepts, and techniques of strategy to (a) analyse the multilevel context in which strategies are shaped and implemented and (b) diagnose the reasons for superior or inferior performance of firms
- Apply the theoretical principles, concepts, and techniques of strategy to identify and critically appraise possible courses of action for a firm
- Actively communicate your knowledge and insights into strategy in various settings and using a variety of means (oral, written, visual).

Indicative Module Content:

For complete details, please refer to module syllabus (available in Brightspace from the start of the term).

The United Nations identified seventeen Sustainable Development Goals (SDGs) as core to the 2030 Agenda for Sustainable Development, and UCD contributes in general to SDG 4 Quality Education. Further SDGs explored within this module if relevant are listed below. A scale of 1 - 5 indicates the extent to which the SDG is covered.


 

Student Effort Hours:
Student Effort Type Hours
Lectures

36
Specified Learning Activities

54
Autonomous Student Learning

160
Total

250

Approaches to Teaching and Learning:
For complete details, please refer to module syllabus (available in Brightspace from the start of the term).

Requirements, Exclusions and Recommendations
Learning Requirements:

As part of this specialised MSc programme, students have the opportunity to deepen their insight into strategy and related subjects. Students undertaking this module are expected to be familiar with the foundational concepts in at least two of the following areas: strategy, business management, macroeconomics, corporate finance, accounting.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Exam (In-person): End-of-term Exam End of trimester
Duration:
2 hr(s)
 Graded No
50
 No
Group Work Assignment: Project Week 5, Week 10 Graded No
40
 No
Participation in Learning Activities: Participation in Learning Activities Week 3, Week 5, Week 7, Week 9, Week 11 Graded No
10
 No

As part of UCD's student support, under the Additional Consideration policy, extensions may be available for the following assessments in the module: Assignment (including essay/poster), Portfolio, Reflective Assignment, Report(s), and Individual Project.


Carry forward of passed components
Yes
 

Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

For complete reading list, please refer to module syllabus (available in Brightspace from the start of the term).

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Autumn Lecture Offering 1 Week(s) - 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12 Thurs 09:00 - 11:50
Autumn Lecture Offering 1 Week(s) - 5 Thurs 10:00 - 12:50
Autumn Lecture Offering 2 Week(s) - 5 Thurs 10:00 - 12:50
Autumn Lecture Offering 2 Week(s) - 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12 Thurs 13:30 - 16:20
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