BMGT43470 Competitive and Corporate Strategy

Academic Year 2023/2024

A central purpose of strategy is to ensure long-term viability of a firm while optimising its economic performance. This module focuses on the main theoretical principles that explain firms’ strategies and guide firms’ choices in the creation of value. Emphasis will be put on applying these principles, along with the concepts and techniques of strategic analysis, to actual company and industry situations through the use of case studies. We will also engage in critical thinking to expose the limits of the applicability of the theoretical principles and techniques of strategy. In doing so, we will consider a variety of stakeholder-related, environmental, social implications of strategy.

Show/hide contentOpenClose All

Curricular information is subject to change

What will I learn?

Learning Outcomes:

On completion of the module, you will be expected to be able to:

- Understand and critically appraise the principles underlying organisational strategies
- Apply the concepts and techniques of strategy to (a) analyse internal and external context in which strategies are shaped and implemented and (b) diagnose the reasons for superior or inferior performance of firms
- Apply the theoretical principles and analytic techniques of strategy to identify and critically appraise strategic options and possible courses of action for a firm
- Actively communicate your knowledge of strategy concepts, analysis and conclusions in individual and group settings.

Indicative Module Content:

For complete details, please refer to module syllabus (available in Brightspace from the start of the term).

How will I learn?

Student Effort Type	Hours
Specified Learning Activities	54
Autonomous Student Learning	160
Lectures	36
Total	250

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Learning Requirements:

As part of this specialised MSc programme, students have the opportunity to deepen their insight into strategy and related subjects. Students undertaking this module are expected to be familiar with the foundational concepts in at least two of the following areas: strategy, business management, macroeconomics, corporate finance, accounting.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Continuous Assessment: Group project	Throughout the Trimester	n/a	Graded	No	40
Continuous Assessment: Strategic analysis practice	Throughout the Trimester	n/a	Graded	No	10
Examination: End-of-term assessment	2 hour End of Trimester Exam	No	Graded	No	50

Carry forward of passed components
Yes

What happens if I fail?

Resit In	Terminal Exam
Spring	No

Assessment feedback

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Reading List

For complete reading list, please refer to module syllabus (available in Brightspace from the start of the term).

Associated Staff

Name	Role
Assoc Professor Dorota Piaskowska	Lecturer / Co-Lecturer

When is this module offered?


Autumn
Lecture	Offering 1	Week(s) - 4	Fri 15:30 - 17:20
Lecture	Offering 1	Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12	Thurs 09:00 - 11:50
Lecture	Offering 2	Week(s) - 4	Fri 15:30 - 17:20
Lecture	Offering 2	Week(s) - 1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12	Thurs 13:00 - 15:50
Autumn