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Academic Year 2024/2025

Cross Cultural Mgmt (MSc Bus) (BMGT43390)

Business Management
4 (Masters)
Module Coordinator:
Assoc Professor Jacob Eisenberg
Mode of Delivery:
On Campus
Internship Module:
How will I be graded?
Letter grades

Curricular information is subject to change.

As a result of a process of globalization at both societal and organisational level, it is important to be aware of cultural differences as well as similarities in order to be able to effectively function in culturally diverse organisations. The purpose of this module is to provide students with the fundamental skills for managing themselves and others in a multicultural environment. "Cross-Cultural Management" is the practice of applying management principles in a multicultural environment by describing organizational behaviour, analysing and comparing organizational behaviour in different countries.

In this module, you will learn about the challenges that managers of both domestic and international businesses face in managing across cultural boundaries. The focus will be on national cultural differences and processes at the individual, group and organizational levels.
Since this is a Masters level course that builds on concepts from Org. Behaviour and related areas, such as HR, students should familiarise themselves with basic O.B. concepts prior to taking the course to aid their learning.

About this Module

Learning Outcomes:

After completing this module, students should:
1. Gain an in-depth understanding of the nature of culture, the theories and frameworks that help in highlighting similarities and differences across cultures, and comparative business practices and behaviours.
2. Be able to apply these theories and concepts to a range of different cultural and organisational settings.
3. Be able to analyse and synthesise different theories and concepts and critically evaluate their usefulness in addressing the problems of managing people from different cultures.
4. Improve their ability to work in, manage and lead culturally diverse groups and teams.
5. Increase their awareness of the social, political and ethical issues related to globalisation.

Indicative Module Content:

This module aims to provide a comprehensive understanding of the issues involved in cross-cultural management. It will focus on the impact of culture at the level of the individual, the team and the organisation. It will demonstrate how cultural factors influence behaviours in the workplace and will develop the skills needed to manage effectively in cross-cultural situations. The course will require students to reflect on their own cultural values and experiences, and help prepare them for the future challenges of an international business career. If I am successful in my teaching, this module will not only expand your knowledge in management but will also start a personal-transformation process.

Student Effort Hours:
Student Effort Type Hours
Autonomous Student Learning




Small Group




Approaches to Teaching and Learning:
As a teacher, I believe in engaging students as much as possible, both intellectually and emotionally. Thus, in this class you can expect to laugh, be puzzled and maybe even frustrated. It’s all part of the learning experience and reflects my belief (and experience) that deep and meaningful learning happens at the edges of comfort zones. A variety of teaching methods designed to stimulate class participation and interaction with course content will be used. The course will combine theoretical and experiential learning through the use of lectures, case studies, simulations, group projects, video excerpts and class discussions. A special feature of this programme will be the use of practical exercises and demonstrations relating to selected major concepts and the use of instruments to allow students to gain insight into their own characteristics as related to the materials studied. Several case studies will be discussed in class and you’ll be receiving further details on that from the programme managers ahead of the first class.

While I take responsibility for structuring the course and guiding the learning process, final responsibility for what is learned rests with you individually. The teaching philosophy in this course is to rely heavily on a self-learning process aided by ongoing class discussions. I expect you to contribute fully to the class, and I welcome feedback and suggestions as to how we can shape the learning process together.

Class Attendance and Participation Policy

Class participation is an important part of your role as a student and it gives you an opportunity to practice your communication skills. I see class participation not as an optional component of the course, but as a basic feature of it. In other words, students need to prepare well for each class by reading the required material in advance and participate fully in class discussions. You have to learn to speak up and/or communicate with people from different cultures at some point in your career; you may as well do it in class among friends and colleagues. Class contributions may consist of:

1. Comments on readings:
• Statement of issues related to the readings;
• Observations of how readings, etc. apply to specific situations
• Application of material to one’s personal experience or circumstance
• Making connections between various readings and class material
2. Active participation in simulations, cases and exercises

I do not give marks for attendance as I wish to treat you as adult learners who are responsible for their own learning process. I feel that rewarding attendance through marks does not sit well with my respect for you as self-driven students. What I am asking is that you exhibit a professional attitude; that is, expect of yourself the same conduct that you would if you were attending a training in your work-place: if you cannot come to a certain class for some reason or need to leave early, please let me know, in advance. I reserve the right (and have done so in the past) to lower the grade of students who miss more than an accumulated equivalent of one-day of lectures (i.e., 3-4 hours) without pre-approved or officially documented reasons.

The above is equally, if not more, important while we are teaching and learning remotely. It is difficult enough for me to talk to the computer screen on zoom; it works better when I see your face and your reactions. Therefore, please have your video ON when you are attending classes, unless you face a technical problem.

Requirements, Exclusions and Recommendations
Learning Requirements:

Organisational Behaviour module (UG or PG)
If you didn't take an OB or HR module you are requested to read a recently published textbook on OB. List of recommended texts include those by:

S McShane & M Von Glinow
Ivanovich, Konopaske & Matteson
Kinicki & Kreitner

Learning Exclusions:

If you took CCM in UCD as an undergraduate, you may find a considerable overlap in the topics covered in the MSc module.

Learning Recommendations:

Organisational Behaviour module (UG or PG)
Human Resources (UG/PG)

Module Requisites and Incompatibles
Not applicable to this module.

Assessment Strategy  
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.

Carry forward of passed components

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Dr Brona Russell Lecturer / Co-Lecturer