BMGT43790 Strategic Management & the Com

Academic Year 2023/2024

This module sets out a process for managing the formulation and execution of Strategy across a wide range of companies. As such it helps to underpin a greater understanding of lessons learnt in other modules examining the working of the firm and its environment. Starting out with developing a profound understanding of the competitive environment in which a form operates in, participants then move on to examine the effectiveness of the internal configuration of the firm.

Students will then be challenged to take an analytical look at what drives the competitive advantage of a firm. Through the use of the case study analysis, framework students will test the sustainability of a range of strategic options open to the firm. Key learnings will emerge through robust discourse that emerges in each teaching session. Each session will draw on a blend of rich theoretical and practical knowledge that will enable participants to apply their new found knowledge in the workplace.

Finally, students will come away from this module with a range of perspectives on the many challenges and possible solutions facing the firm in how to manage its ongoing strategic direction.

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Curricular information is subject to change

Learning Outcomes:

After taking this module you will be able to :
1. Conduct a comprehensive analysis of the competitive environment in which firms compete.

2.Assess the resources and capabilities of any firm in relation to its source of potential competitive advantage.

3. Present and weight a range potential strategic options open to a firm in sustaining its competitive position in the future.

4. Identify the potential challenges in executing any one of the options being recommended for strategic development .

Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning




Small Group




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Individual case study analysis hand up Throughout the Trimester n/a Graded No


Examination: End of Trimeter exam 2 hour End of Trimester Exam Yes Graded No


Group Project: Group case study presentation Week 11 n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Lecture Offering 1 Week(s) - Autumn: All Weeks Tues 11:00 - 12:50

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