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MKT46190

Academic Year 2025/2026

Digital Retailing (MKT46190)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
7.5
Module Coordinator:
Dr Anshu Suri
Trimester:
Spring
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

E-commerce is experiencing unprecedented growth. Several factors have collectively contributed towards the success of digital retail, from advancements in internet and technology including recent boom in cloud computing and social networking, to societal impetus such as changing consumer attitudes and the recent societal shift due to Covid-19. This course will focus on how marketers can create value for their consumers by leveraging digitalization. This module will introduce students to the different types of tools and resources that are available for digitalizing businesses today. Students will also learn how to adapt marketing and advertising techniques to the digital world, while exploring the importance of data in digital retail. Building on theoretical concepts and real-world case studies, students will develop a skillset that will enable them to digitalize existing brick and mortar businesses and envision new e-commerce businesses.

About this Module

Learning Outcomes:

• Understand the different types of digital formats, platforms and tools that are available to businesses today.
• Gain a deep understanding of the processes, technologies and mechanisms that are involved in digitalizing businesses.
• Understand the importance as well as practical implications of omnichannel retail formats.
• Be able to successfully employ marketing and advertising techniques in the digital landscape.
• Learn to leverage retail data available to digital business, in order to formulate business insights.
• Gain an understanding of “newer” formats (such as peer-to-peer markets and sharing economy) of digital retailing.
• Become acquainted with current and future trends in digital retail.

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Autonomous Student Learning

144
Total

168

Approaches to Teaching and Learning:
Lectures, case-based learning, student presentations, student projects

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Case study presentations Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
30
 No
Group Work Assignment: Final Project Week 11, Week 12, Week 14, Week 15 Graded No
30
 No
Participation in Learning Activities: Class Participation Week 1, Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 Graded No
10
 No
Reflective Assignment: Individual reflection based on case studies + final project Week 14, Week 15 Graded No
30
 No

Carry forward of passed components
No
 

Resit In Terminal Exam
Autumn No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Fri 13:00 - 14:50
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