MKT46160

Learning Outcomes:

On completion of this module, students will gain:
• a firm understanding of the fundamentals of pricing.
• the ability to create and implement a pricing strategy in the each of the sectors mentioned above.
• an understanding of alternative strategies’ strengths and weaknesses and be able to defend their chosen approach.
• an appreciation of the merits of tools used to set and test pricing.
• the skill to use critical thinking and problem-solving skills through case studies.
• the ability to evaluate and identify competitor pricing strategies.

Indicative Module Content:

- Theory of Pricing
- Psychology of Pricing
- New Product Launches
- Existing Product Price Increases
- Existing Product Price Decreases
- Managing your mix through pricing
- Dynamic
- Pricing Seat vs. Usage
- Freemium
- Ethics of Pricing

Student Effort Hours:

Approaches to Teaching and Learning:

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Assessment Strategy

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback individually to students, post-assessment through different approaches including online and/or written/annotated feedback. Group Feedback can be delivered through different approaches including online, in class or in meetings out of class.