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MKT42490

Academic Year 2021/2022

International Retail Insights (MKT42490)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Professor Damien McLoughlin
Trimester:
Summer
Mode of Delivery:
Not yet recorded
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The traditional locus of retailing in western markets has shifted from West to East. While western markets work hard to manage the impact of digital technology in retail alerts, in many Asian markets the job of retailing has skipped retail chain sand moved direct to online. These and other insights will be explored in thsi module. Looking across geographies and industries the major international retail trends will be extracted and developed as insights for students to bring to future employers, to build startups around or to generate research from.

About this Module

Not recorded

Student Effort Hours:
Student Effort Type Hours
Lectures

0

Total

0


Approaches to Teaching and Learning:
Not yet recorded

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered

Not yet recorded.


Carry forward of passed components
Not yet recorded
 

Not yet recorded

Please see Student Jargon Buster for more information about remediation types and timing. 

Not yet recorded