Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Summer
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Professor Damien McLoughlin
MKT42490 International Retail Insights
Academic Year 2021/2022
The traditional locus of retailing in western markets has shifted from West to East. While western markets work hard to manage the impact of digital technology in retail alerts, in many Asian markets the job of retailing has skipped retail chain sand moved direct to online. These and other insights will be explored in thsi module. Looking across geographies and industries the major international retail trends will be extracted and developed as insights for students to bring to future employers, to build startups around or to generate research from.Show/hide contentOpenClose All
Curricular information is subject to change
Not recorded
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| Lectures | 0 |
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Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
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Carry forward of passed components
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