MKT42480 Leading Retail Innovation
Academic Year 2023/2024
The digital transformation that started over the last 50 years has undergone significant and rapid evolution during that time. We have moved from the Age of the Internet, through the mobile explosion and now into the world of Big Data and the infinite possibilities of AI, ML, 5G, Blockchain and so much more. Companies are choosing or being forced to reinvent themselves quite dramatically as they work out how to innovate new ideas and new experiences to bring to their customers at speed and at scale. Retailers are learning how to be genuinely customer focused and to create a multitude of different dimensions to their business. The rule books are being ripped up everywhere – retailers are becoming media companies, media companies are becoming retailers, while the fundamentals remain the same. Students will be actively involved in exploring new trends, learning how to respond to customer expectations, apply technological developments to different worlds and experiences in order to bring to life real change in the industry.
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Curricular information is subject to change
Learning Outcomes:
1. Understand the critical drivers of change in current and future retail world.
2. Develop and understanding of the sources and principles of innovation.
3. Explore new technologies and the impact on future retail models, products and services.
4. Understand the fundamentals of digital transformation and change.
5. Experience retail case studies and meet with retail leaders to explore their challenges, opportunities and strategies to innovate.
Lectures |
36 |
Autonomous Student Learning |
200 |
Total |
236 |
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Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
Continuous Assessment: Group Assignment |
Week 3 |
n/a |
Graded |
No |
10 |
Group Project: Group Project |
Coursework (End of Trimester) |
n/a |
Graded |
No |
40 |
Continuous Assessment: In class participation / attendance |
Throughout the Trimester |
n/a |
Graded |
No |
10 |
Essay: Individual Essay |
Week 6 |
n/a |
Graded |
No |
40 |
Carry forward of passed components No
Feedback Strategy/Strategies
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Not yet recorded.
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Lecture |
Offering 1 |
Week(s) - 20, 22, 23, 24, 25, 26, 29, 30, 31, 32 |
Wed 09:00 - 11:50 |
Lecture |
Offering 1 |
Week(s) - 21 |
Wed 09:00 - 11:50 |
Lecture |
Offering 1 |
Week(s) - 33 |
Wed 09:00 - 11:50 |
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