MKT42480 Leading Retail Innovation

Academic Year 2022/2023

The digital transformation that started over the last 50 years has undergone significant and rapid evolution during that time. We have moved from the Age of the Internet, through the mobile explosion and now into the world of Big Data and the infinite possibilities of AI, ML, 5G, Blockchain and so much more. Companies are choosing or being forced to reinvent themselves quite dramatically as they work out how to innovate new ideas and new experiences to bring to their customers at speed and at scale. Retailers are learning how to be genuinely customer focused and to create a multitude of different dimensions to their business. The rule books are being ripped up everywhere – retailers are becoming media companies, media companies are becoming retailers, while the fundamentals remain the same. Students will be actively involved in learning how to apply technological developments to different worlds and experiences in order to bring to life real change in the industry.

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Curricular information is subject to change

Learning Outcomes:

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Student Effort Type Hours
Lectures

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Total

0

Requirements, Exclusions and Recommendations

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Module Requisites and Incompatibles
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Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade

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Carry forward of passed components
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Spring
     
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Wed 09:00 - 11:50

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