Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
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Curricular information is subject to change
On completing this module, you will be able to:
1. Have an understanding on what brands mean to firms and consumers
2. Attain a framework for managing brands as well as creating new ones
3. Gain insight on leveraging brands through digital assets and channels
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Total | 24 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Attendance: Class Contribution | Throughout the Trimester | n/a | Graded | No | 20 |
Examination: Take-Home Exam / Individual Case Assignment | Week 5 | No | Graded | No | 30 |
Group Project: Brand Audit Project and Presentation | Week 11 | n/a | Graded | No | 50 |
Resit In | Terminal Exam |
---|---|
Spring | No |
• Group/class feedback, post-assessment
Not yet recorded.
Name | Role |
---|---|
Ms Michele Connolly Doran | Lecturer / Co-Lecturer |
Dr Efe Camurdan | Tutor |
Mr Neil Caraher | Tutor |
Wincey Cheung | Tutor |
Miss Clare Griffin | Tutor |
Robert Kreuzbauer | Tutor |
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