Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
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Curricular information is subject to change
On successful completion of this module students should be able to:
- Examine market considerations in an international environment,
- Assess and contrast cultural, economic, political and legal differences between home and
global markets and across international markets.
- Analyse management problems facing international marketing companies
- Identify courses of action for the international firm
- Critically assess strategic options in the implementation of international marketing programmes
- Develop presentation skills and work effectively in groups.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Total | 24 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Spring | No |
• Group/class feedback, post-assessment
Not yet recorded.
Name | Role |
---|---|
Mr Yansong Hu | Lecturer / Co-Lecturer |
Dr Penelope Muzanenhamo | Lecturer / Co-Lecturer |
Dr Christina Burke | Tutor |
Wincey Cheung | Tutor |
Ms Michele Connolly Doran | Tutor |
Miss Clare Griffin | Tutor |
Robert Kreuzbauer | Tutor |
Markus Vanharanta | Tutor |
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