Learning Outcomes:
On completing this module, students will be expected to:
understand and know how to apply the business model canvas.
understand the challenges facing e-commerce platforms
Curricular information is subject to change.
Business model is “the way we make money”; yet most of what we consume digitally (information, applications, social interactions, games) is available to the end users free of charge… In this context, how do digital company make money while providing free services? This question as well as many other questions relating to digital business model will be answered in this course where several web business models will be presented, discussed and analysed. The second part of the module concentrates on e-commerce business model such as marketplace and also presents emerging practices such as flash sales, subscription, mobile e-commerce and collaborative commerce.
About this Module
Student Effort Hours:
| Student Effort Type | Hours |
|---|---|
| Lectures | 24 |
| Total | 24 |
Approaches to Teaching and Learning:
Peer discussion, practical insights, industry casesRequirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | |||
|---|---|---|---|---|---|---|
| Continuous Assessment: Comprehensive business report on e-business company | Throughout the Trimester | n/a | Graded | No | 75 |
No |
| Continuous Assessment: Group work in class | Throughout the Trimester | n/a | Graded | No | 15 |
No |
| Continuous Assessment: Participation in class. | Varies over the Trimester | n/a | Graded | No | 10 |
No |
Carry forward of passed components
No| Resit In | Terminal Exam |
|---|---|
| Spring | No |
Feedback Strategy/Strategies
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Not yet recorded.
| Name | Role |
|---|---|
| Wincey Cheung | Tutor |
| Ms Michele Connolly Doran | Tutor |
| Dr Ken Fong | Tutor |
| Dr Matthias Glowatz | Tutor |
| Andy Luk | Tutor |