MKT4022H Digital Business Model & E Com

Academic Year 2022/2023

Business model is “the way we make money”; yet most of what we consume digitally (information, applications, social interactions, games) is available to the end users free of charge… In this context, how do digital company make money while providing free services? This question as well as many other questions relating to digital business model will be answered in this course where several web business models will be presented, discussed and analysed. The second part of the module concentrates on e-commerce business model such as marketplace and also presents emerging practices such as flash sales, subscription, mobile e-commerce and collaborative commerce.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to:

understand and know how to apply the business model canvas.
understand the challenges facing e-commerce platforms

Student Effort Type Hours




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Participation in class. Varies over the Trimester n/a Graded No


Continuous Assessment: Comprehensive business report on e-business company Throughout the Trimester n/a Graded No


Continuous Assessment: Group work in class Throughout the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

Name Role
Wincey Cheung Tutor
Ms Michele Connolly Tutor
Dr Ken Fong Tutor
Mr Matthias Glowatz Tutor
Andy Luk Tutor

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