MKT4021H Creativity, Innovation & Entre

Academic Year 2017/2018

Creativity and innovation are essential for the development of successful new ventures, and critical to the survival of existing organizations, especially in competitive contexts. This module is designed to introduce participants to the use of creativity and design thinking in the new venture creation process to help them develop more innovative businesses. The material covered will be research and theory based but the module will be practice-oriented, with much of the term spent on developing participant-generated new venture ideas that can be launched in the marketplace. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship).

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Curricular information is subject to change

Learning Outcomes:

At the end of the course, participants will be able to:
* Apply creativity and design thinking concepts to the identification and development of new business ideas
* Deal with uncertainty, risk and failure – and grow from the experience
* Forge ideas into workable business concepts and test them in the marketplace
* Develop tested concepts into business plans that can attract the resources needed for market entry

Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Requirements, Exclusions and Recommendations

Not applicable to this module.

Description % of Final Grade Timing
Continuous Assessment: Individual and group assignments involving creativedevelopment, new venture idea generation anddevelopment, research, critique and reflection, viawritten reports and presentations


Throughout the Trimester


This module is not passable by compensation

Resit Opportunities

In-semester assessment


If you fail this module you may repeat, resit or substitute where permissible

Name Role
Mr Neil Caraher Tutor

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