MIS40760 Digital Innovation Strategy

Academic Year 2023/2024

In this module, we evaluate Information Communication and Technology (ICT) strategies and investigate their implications on different industry sectors. We focus on key concepts, and the latest empirical data to help you understand and take advantage of the evolving world of opportunities offered by ICT strategies, which are dramatically altering the way business is conducted and the major shifts in the global economy. We also emphasize the three major driving forces that permeate all aspects of ICT: Business Development and Srategy; Technological Innovations; and Social & Legal Issues and their impacts.

Most companies today rely heavily on the use of ICT to run various aspects of their business. Whether they need to order and ship goods, interact with customers, or conduct other business functions, ICT systems are often the underlying infrastructure performing the activities. However, it is only when information systems choices are driven by organisations’ business needs that significant strategic and competitive advantages can be won. The module is designed to augment students’ creative capabilities, to enhance their management and consulting skills and ultimately to enable future business leaders to achieve competitive business advantage by managing information systems strategically and creatively.