MIS40760 Digital Innovation Strategy

Academic Year 2022/2023

Most companies today rely heavily on the use of Business Information Systems (BIS) to run various aspects of their business. Whether they need to order and ship goods, interact with customers, or conduct other business functions, management information systems are often the underlying infrastructure performing the activities. However, it is only when information systems choices are driven by organisations’ business needs that significant strategic and competitive advantages can be won. The module is designed to augment students’ analytical and creative capabilities, to enhance their management and consulting skills and ultimately to enable future business leaders to achieve competitive business advantage by managing information systems strategically and creatively.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module, students should be able to: (i) Evaluate and discuss current and emerging trends in ICT and its impact on particular organisations and industries (ii) Usefully interpret and apply ICT and Management concepts to real-world business cases.

Indicative Module Content:

This module discusses the concepts and specific skills related to information and communication technology (ICT) and Management. Special attention wiil be on the consequences of recent developments of Social Media for competitive advantage. We will evaluate ICT & eBusiness opportunities and investigate its implications on different industry sectors.

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Journal: Learning Journal Week 12 n/a Graded No


Continuous Assessment: Mid Term test Week 8 n/a Graded No


Presentation: Weekly Readings Varies over the Trimester n/a Graded No


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback for Group Presentations will be given directly after the Presentation.

E-Commerce 2021/2022: Business, Technology and Society, 16th Edition
Kenneth C. Laudon, Carol Guercio Traver.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32 Mon 09:30 - 11:20
Lecture Offering 2 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32 Mon 12:00 - 13:50

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