BMGT45260 Business Simulation

Academic Year 2023/2024

This module is a capstone module which draws on and advances your capabilities in management using a simulation. It focuses on areas such as strategy, marketing, operations, finance, and soft skills. There are four main aspects of this module:

(i) participants form teams and run a company using skills acquired throughout the programme
(ii) each company competes with other companies in a specific industry
(iii) observe group dynamics and individual roles (e.g., member roles, leadership skills) as they emerge
(iv) achieve the goal of company survival and success