BMGT45260 Business Simulation

Academic Year 2023/2024

This module is a capstone module which draws on and advances your capabilities in management using a simulation. It focuses on areas such as strategy, marketing, operations, finance, and soft skills. There are four main aspects of this module:

(i) participants form teams and run a company using skills acquired throughout the programme
(ii) each company competes with other companies in a specific industry
(iii) observe group dynamics and individual roles (e.g., member roles, leadership skills) as they emerge
(iv) achieve the goal of company survival and success

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Curricular information is subject to change

Learning Outcomes:

On completing this module students will be expected to be able to

(i) Identify the factors which influence a firm's overall operational effectiveness
(ii) Apply and assess theoretical management tools
(iii) Organize and manage teams to ensure overall effectiveness
(iv) Complete a critical review on the learning and business processes included in the business simulation.

Indicative Module Content:

Managing, monitoring ad evaluating organisational performance

Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Essay: Individual Throughout the Trimester n/a Graded No


Essay: Group Project Coursework (End of Trimester) n/a Graded No


Continuous Assessment: Game results Throughout the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Autumn No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Feedback will be given in class

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