Curricular information is subject to change.
Understand the psychology of online consumers.
Understand the impact of digital and social media on traditional marketing strategy.
Understand the digital and social media marketing process.
Critically evaluate the various social media platforms and online content.
Successfully measure the impact of digital marketing efforts.
Social Media Strategy Planning, Analytics and Metrics for Social Media, Platform-specific strategies
| Student Effort Type | Hours |
|---|---|
| Lectures | 24 |
| Autonomous Student Learning | 144 |
| Total | 168 |
Not applicable to this module.
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Group Work Assignment: Students will market a product in a real-life marketing campaign, bringing in as many visitors as possible to your website for a “pre-launch (coming soon) product/service”. | Week 12 | Graded | No | 40 |
No |
| Quizzes/Short Exercises: In-class quizzes | Week 6, Week 12 | Graded | No | 40 |
No |
| Practical Skills Assessment: Students will be required to complete a digital certification | Week 8 | Pass/Fail Grade Scale | No | 10 |
No |
| Participation in Learning Activities: Class participation is measured by the quality of your contribution to the debates that arise in class. Students should seek quality preparation and pre-class discussion before class | Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12 | Graded | No | 10 |
No |
| Resit In | Terminal Exam |
|---|---|
| Summer | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.