Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Spring
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Mr David Mulligan
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Curricular information is subject to change
* Understand the role programmatic has today in media, and how it will influence the future.
* Develop a working knowledge of Display and VOD and learn how to buy both on various platforms.
* Awareness of new programmatic channels such as Audio, Post, Gaming, Digital Out of Home and TV.
* Track disparate ad campaigns and extract insights from each.
* Gain knowledge of the local media landscape that exists in the Irish Marketplace.
* Critically analyse weekly digital media news and understand what this means for your future role.
* Track what’s coming down the line with the demise of cookies, and how ecommerce solutions are going programmatic.
* Familiarise yourself with various buying platforms, knowing the strengths and nuances of each.
Student Effort Type | Hours |
---|---|
Lectures | 0 |
Tutorial | 33 |
Total | 33 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Continuous Assessment: Assignment 2 - Group Project | Unspecified | n/a | Graded | No | 40 |
Continuous Assessment: Assignment 1 - Quiz | Unspecified | n/a | Graded | No | 40 |
Continuous Assessment: Assignment 3 - Industry Accreditation | Unspecified | n/a | Graded | No | 20 |
Resit In | Terminal Exam |
---|---|
Summer | No |
• Group/class feedback, post-assessment
Not yet recorded.