- Dr Julie Schiro
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Curricular information is subject to change
At completion of the course, students will be able to:
Understand the psychology of online consumers.
Understand the impact of social media on traditional marketing strategy.
Understand the social media marketing process.
Critically evaluate the various social media platforms and online content.
Successfully measure the impact of digital marketing efforts.
|Student Effort Type||Hours|
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Group Project: Group project
||Throughout the Trimester||n/a||Graded||No||
|Class Test: Mini in-class quizzes||Throughout the Trimester||n/a||Graded||No||
|Essay: Term paper||Coursework (End of Trimester)||n/a||Graded||No||
|Assignment: Social media certification||Unspecified||n/a||Pass/Fail Grade Scale||No||
|Resit In||Terminal Exam|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.