BMGT44580 Reputation & Disrepute

Academic Year 2021/2022

The main objective of the course is to present a new way of managing the corporate strategy of an organisation, based on managing the reputation of the organisation.

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Curricular information is subject to change

Learning Outcomes:

You will be able to understand how to define and measure the reputation of an organisation, how to manage a corporate reputation and what linkages there are between reputation and company performance. The reputation approach is particularly relevant to service businesses, and to public as well as private sector organisations. You will be better prepared to manage or to advise on the management of such organisations.
The course combines traditional areas of reputation management (crisis management, branding, corporate communications, corporate identity), into a unique framework that is not offered in other Business Schools. You will have the opportunity to debate some original thinking with those who developed it and who are using it with a range of organisations.

Student Effort Type Hours
Autonomous Student Learning

10

Lectures

0

Total

10

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Individual assignment Varies over the Trimester n/a Graded No

50

Group Project: Group presentations and reports End of trimester MCQ n/a Graded No

50


Carry forward of passed components
No
 
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

individual feedback is available on request. Feedback on presentations are best asked immediately following the presentations.

Summer
     
Lecture Offering 51 Week(s) - 38 Thurs 08:00 - 09:50

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