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BMGT44580

Academic Year 2025/2026

Reputation & Disrepute (BMGT44580)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
10
Module Coordinator:
Professor Rosa Chun
Trimester:
Summer
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

The main objective of the course is to present a new way of managing the corporate strategy of an organisation, based on managing the reputation of the organisation.

About this Module

Learning Outcomes:

You will be able to understand how to define and measure the reputation of an organisation, how to manage a corporate reputation and what linkages there are between reputation and company performance. The reputation approach is particularly relevant to service businesses, and to public as well as private sector organisations. You will be better prepared to manage or to advise on the management of such organisations.
The course combines traditional areas of reputation management (crisis management, branding, corporate communications, corporate identity), into a unique framework that is not offered in other Business Schools. You will have the opportunity to debate some original thinking with those who developed it and who are using it with a range of organisations.

Student Effort Hours:
Student Effort Type Hours
Lectures

24
Small Group

40
Autonomous Student Learning

140
Total

204

Approaches to Teaching and Learning:
case studies, and lectures

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: corporate museum Week 15 Graded Yes
50
 Yes
Individual Project: newsbrief Week 2, Week 3, Week 4, Week 5, Week 6, Week 7, Week 8, Week 9, Week 10, Week 11, Week 12, Week 14, Week 15 Graded Yes
50
 Yes

Carry forward of passed components
No
 

Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

individual feedback is available on request. Feedback on presentations are best asked immediately following the presentations.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Summer Lecture Offering 51 Week(s) - 42 Mon 09:00 - 15:00
Summer Lecture Offering 51 Week(s) - 42 Thurs 09:00 - 15:00
Summer Lecture Offering 51 Week(s) - 42 Tues 09:00 - 15:00
Summer Lecture Offering 51 Week(s) - 42 Wed 09:00 - 15:00
Summer Lecture Offering 51 Week(s) - 43 Wed 09:00 - 15:00
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