BMGT43490 Global Competitive Strategies

Academic Year 2023/2024

Global Competitive Strategies is an academic subject that has emerged from the academic disciplines of Strategic Management and International Business. This module seeks to provide students with an applied firm-based understanding of strategy formulation and implementation in a globalised economy. This module focuses on global strategies of different companies from different international locations, and global entry strategies.

The core objectives of this module are to identify what determines the international success of companies; to understand how business strategies work in advanced, transition, and emerging markets; to reflect upon the sustainability of these strategies; and to apply these learning outcomes to specific companies embarking on market entry. The module is divided into four parts: Part I: Introduction -The concept of Strategy; Part II: The tools of Strategic Analysis: Part III: Business Strategy and the Quest for Competitive Advantage; Part IV: Corporate Strategy

This module is live in class and will be as discursive and as practical as possible. Core lecture content will be uploaded in advance of class and the key topics will be discussed in the live class. Case studies for that week will be presented and discussed by teams.

This is a continual assessment module and there is no exam. Assessment is divided as follows into group and individual assignments: group case study presentation: 10%; Individual class participation: 20%; Individual end-of-semester essay: 40%; and Group Project: 30%.

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Curricular information is subject to change

Learning Outcomes:

On completing this module, students will be expected to be able to:

1. Explain the different strategic challenges businesses face when they operate in an international environment.
2. At a global strategic level, examine and explain the tools of strategic analysis with reference to goals, values, and performance, the nature of industry competitiveness, resources and capabilities, and organisational structure and management systems.
3. Critically analyse and evaluate Business Strategy and the Quest for Competitive Advantage in regard to the sources and dimensions of competitive advantage, industry evolution and strategic change, and technology-based industries and the management of innovation.
4. Evaluate corporate-level strategies at a global level in regard to Vertical integration and the scope of the firm, Global strategy and the Multinational Corporation, Diversification Strategy, Mergers & Acquisitions, Strategic Alliances and Networks, and Foreign Distributors.
5. Appraise the theory of global strategy intelligently and analytically.
6. Produce an applied global strategic project.
7. Ensure that all the above are sustainable.

Indicative Module Content:

The module will be as discursive and as practical as possible. Each session will be divided into four parts: Part 1 is a warm-up discussion on Global Strategy News introduced by individuals based on their reading of the financial press that week or indeed historically. In Part 2, the weekly lecture will be presented and discussed. In the final section Part 3, the selected case studies for that week will be discussed.

Student Effort Type Hours
Autonomous Student Learning








Requirements, Exclusions and Recommendations
Learning Requirements:

Primary degree in business.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Individual: Class Participation, Engagement, and Attendance Throughout the Trimester n/a Graded Yes


Assignment: Group Project Throughout the Trimester n/a Graded Yes


Assignment: Individual: Essay Week 12 n/a Graded Yes


Presentation: Group Case Presentation Varies over the Trimester n/a Graded No


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, on an activity or draft prior to summative assessment
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
• Peer review activities

How will my Feedback be Delivered?

Feedback on presentations, individual and group assignments

This module is live in class.
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 24, 25, 26, 29, 30, 31, 32, 33 Tues 15:30 - 18:20

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