- Assoc Professor Geertje Schuitema
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Curricular information is subject to change
After completing the course students should have obtained an overview and understanding of the most important concepts and theories that are relevant to understanding social behaviour change. Upon successfully completing this module, students will:
1. Have an understanding of which factors influence consumers' behaviour, including their motivations, attitudes, and social influence.
2. Understand and are able to apply principles of marketing to design campaigns aimed at changing social behaviour.
Strategies and theories for behavioural change, including:
- Rewards and punishments
- Social influence
- Breaking habits
- Values and norms
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Resit In||Terminal Exam|
• Feedback individually to students, on an activity or draft prior to summative assessment
• Group/class feedback, post-assessment
• Peer review activities
Pre-assessment: (1) there is an option to consult with lecture regularly when working on the assessment; (2) students are expected to give each other feedback on their projects in group sessions. Post-assessment: (2) Class feedback will be provided.