Learning Outcomes:
After completing the course students should have obtained an overview and understanding of the most important concepts and theories that are relevant to understanding social behaviour change. Upon successfully completing this module, students will:
1. Have an understanding of which factors influence consumers' behaviour, including their motivations, attitudes, and social influence.
2. Understand and are able to apply principles of marketing to design campaigns aimed at changing social behaviour.
Indicative Module Content:
Strategies and theories for behavioural change, including:
- Rewards and punishments
- Social influence
- Breaking habits
- Values and norms
- Nudging