Overview:
- Credits:
- 20.0
- Level:
- 4
- Semester:
- Summer
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Ms Maeve Guthrie
Show/hide contentOpenClose All
Curricular information is subject to change
At the end of this module, graduates will:
1. Have experience of working through a typical marketing project from initial briefing to end strategy and plans- working through the all available information,definining a range of options based on their analysis of the key issues/opportunities and from those options developing a clear set of recommendations that in their view, best address the problem/opportunity for the client company
2.Have worked in a predesignated team and gained valuable insight into teamworking including project management , time management , goal setting, team dynamics etc
3. Capitalise on the opportunity to apply theory studied in classroom in a simulated work environment particularly in terms of marketing strategy development.
4. Have had the opportunity to interact with and present to a real client company in a formal setting, similar to what students will face in a real work environment
Student Effort Type | Hours |
---|---|
Lectures | 20 |
Small Group | 80 |
Tutorial | 10 |
Practical | 240 |
Autonomous Student Learning | 50 |
Total | 400 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Essay: Individual Reflective Essay | Coursework (End of Trimester) | n/a | Graded | No | 35 |
Group Project: Research Presentation | Throughout the Trimester | n/a | Graded | No | 20 |
Group Project: Final Presentation | Coursework (End of Trimester) | n/a | Graded | No | 45 |
Resit In | Terminal Exam |
---|---|
Autumn | No |
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
For the group components: 1) Research Presentation (20%) - directly after the research presentation each team is given feedback by the module co-ordinator, a research expert and the client company. Furthermore the class as a whole is given feedback post presentations.Clear and detailed set of grading criteria published at start of term on Brightspace.If, once grade is awarded, an individual or team seeks further feedback that is provided. 2) Final presentation (45%) - directly after the research presentation each team is given feedback by the module co-ordinator, a research expert and the client company. Furthermore the class as a whole is given feedback post presentations. If, once grade is awarded, an individual or team seeks further feedback that is provided.Clear and detailed set of grading criteria published at start of term on Brightspace. Grades published September when students have left college 3) Individual assignment (15%) -A clear set of guidelines on what is expected in terms of this component is given in the introductory lecture. Grades published in September when students have left college.If, once grade is awarded, an individual or team seeks further feedback that is provided. 4) Individual reflective essay (35%) -Clear and detailed set of grading criteria published at start of term on Brightspace. Grades published September when students have left college. If, once grade is awarded, an individual or team seeks further feedback that is provided.
There are no rows to display |