- Dr John Fanning
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Curricular information is subject to change
On completing this module students will be expected to understand the importance of branding for business profitability and to be able to devise a brand strategy and positioning and a programme for communicating that strategy, using the full range of channels from traditional and digital media and from public relations, sponsorship, brand activation and CX
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Resit In||Terminal Exam|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Not yet recorded.
|Dr John Fanning||Lecturer / Co-Lecturer|
|Ms Nuala Doyle||Tutor|