Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Business Management
- School:
- Business
- Coordinator:
- Mr Bernard Faughey
BMGT45450 Strategic Mgmt of Projects
Academic Year 2023/2024
This is a learning-by-doing course. Through the combination of lectures, readings, case studies, and class participation, this course introduces you to the tools and vocabulary prerequisites to critical and effective strategic analysis, thinking, and communication.Strategy is the central, integrated, externally oriented concept of how a firm will achieve its objectives. A strategy encompasses the pattern of organizational actions taken in pursuit of an advantage over its competitors. Or put another way, a strategy deals with the challenges managers face in seeking to achieve their organization’s mission in the face of changing, uncertain and ambiguous environmental and competitive conditions, while aligning and deploying the internal assets, capabilities and people to optimal effect.
This complex task requires a sophisticated blend of analytical, synthetic and behavioural insights, which are developed in this module. This course and the case study approach taken will require you to integrate the knowledge and skills you acquired in other modules and apply them using the same multi-disciplinary perspective demanded of a project manager.
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Curricular information is subject to change
Learning Outcomes:
After completing this module you will be able to
1. Appreciate the stakeholder perspective of managing an organisation's strategy.
2. Discussing the major concepts underpinning the alignment of projects with business-level strategy and applying these to the business case settings.
3. Applying a series of fundamental business strategy tools (including industry analysis, competitive strategy and resource and capability tools) and techniques to the formulation and analysis of value creation and capture at a strategic level.
4. Outline the major concepts underpinning corporate strategy and applying these to the business case settings of project and programme management.
1. The External/Internal Environment facing firms. The first three weeks introduces the key concepts and vocabulary associated with the field of strategy and focuses particularly upon the two more established schools of thought in the field – the industrial organisation and resource-based views of firm activity.
2. Business-level Strategy. This module will examine the strategic importance of the various issues facing firms when faced with cost versus differentiation-based strategies and strategic innovation.
3. Industry change. In later weeks, we examine the main drivers of industrial evolution, focusing, inter alia, on the determining role played by technological change. Continuing with the technology theme, we will examine the various issues facing firms in technology-intensive and those active in more mature industry settings.
4. Management of Strategy. The final weeks will focus attention on strategic issues facing management at different levels in the firm. The particular emphasis here is on diversification and integration of the organisation, the internationalisation of firms and associated pressures faced in overseas locations and finally, the evolution of large diversified firms and the challenges associated with the management of multi-business organisations and offer an opportunity to position project management as a key enabling discipline in organisational alignment.
| Student Effort Type | Hours |
|---|---|
| Lectures | 36 |
| Small Group | 36 |
| Specified Learning Activities | 100 |
| Autonomous Student Learning | 100 |
| Total | 272 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Group Project: A case study analysis will be given by the group in presentation in class | Week 11 | n/a | Graded | No | 30 |
| Assignment: Written case report (individual) | Week 8 | n/a | Graded | No | 20 |
| Essay: Review Essay: Strategic Analysis paper (individual ) | Week 12 | n/a | Graded | Yes | 30 |
| Assignment: Short Case study analysis | Throughout the Trimester | n/a | Graded | No | 20 |
| Remediation Type | Remediation Timing |
|---|---|
| In-Module Resit | Prior to relevant Programme Exam Board |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
How will my Feedback be Delivered?
Feedback individually to students, post-assessment
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