- Business Management
- Professor Rosa Chun
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Curricular information is subject to change
You will be able to understand how to define and measure the reputation of an organisation, how to manage a corporate reputation and what linkages there are between reputation and company performance. The reputation approach is particularly relevant to service businesses, and to public as well as private sector organisations. You will be better prepared to manage or to advise on the management of such organisations.
The course combines traditional areas of reputation management (crisis management, branding, corporate communications, corporate identity), into a unique framework that is not offered in other Business Schools. You will have the opportunity to debate some original thinking with those who developed it and who are using it with a range of organisations.
|Student Effort Type||Hours|
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Assignment: Individual assignment||Varies over the Trimester||n/a||Graded||No||
|Group Project: Group presentations and reports||End of trimester MCQ||n/a||Graded||No||
|Remediation Type||Remediation Timing|
|In-Module Resit||Prior to relevant Programme Exam Board|
• Group/class feedback, post-assessment
individual feedback is available on request. Feedback on presentations are best asked immediately following the presentations.