BMGT43850 Technology & Innovation Strategy

Academic Year 2022/2023

Technology and innovation are key strategic levers for competitive advantage, and their importance has further increased in todays’ digital economy. We take the perspective of CEOs and directors of large corporations to guide students through the understanding of how technological changes affect leading organizations, why they often fail to adapt, what are the strategies that new entrants use to attack through innovation, and how established companies can/should react in high-velocity and competitive environments.

The objective of this course is to equip students with frameworks and examples regarding how companies develop technology and innovation strategies to gain and sustain competitive advantage.

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Curricular information is subject to change

Learning Outcomes:

Upon successful completion of this course, students will be expected to:

• Understand the drivers of technological changes and their consequences for organizations and markets
• Use and apply existing models to predict strategic outcomes and changes in the competitive positioning of firms
• Identify and analyze the relationship between technological innovation and firms’ advantage, and better interpret some of today’s industry transformations, such as the rise of platforms and ecosystems, potential disruptions (e.g., AI, Blockchain) and business model innovation.
• Explain key concepts such as: industry evolution, product and process innovation, disruptive innovations, organizational adaptation, strategic alliances.
• Develop their strategic thinking through the new lens, of innovation management
• Improve their skills in analysing complex situations and discuss them through case study analysis and presentation.

Student Effort Type Hours




Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Group Project: Final Group Project Paper Coursework (End of Trimester) n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring No
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

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