Learning Outcomes:
At this end of this module, you should:
Have acquired thorough familiarity with the principal concepts, frameworks and techniques of strategic management.
Gained expertise in applying these concepts, frameworks and techniques in order to: understand the reasons for good or bad performance by a firm; generate strategy options for a firm; assess available options under conditions of imperfect knowledge; select the most appropriate strategy; recommend the best means of implementing the chosen strategy.
Recognise ethical and social responsibility issues in the business environment and examinme ehthical and legal implications of managerial decisions and their effect on organisational stakeholders.