- Autumn and Summer (separate)
- Dr Orna O'Brien
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Curricular information is subject to change
At the end of this module you will be able to:Select and use appropriate decision support tools to assess marketing situations;Identify, locate and evaluate information relevant to marketing decision-making;Apply marketing principles effectively to develop appropriate marketing strategies, processes and tactics in specific situations;Assess the general effectiveness of marketing strategies, processes and tactics.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
|Ms Susan Calderon Urbina||Lecturer / Co-Lecturer|
|Ms Christina Burke||Tutor|
|Ms Michele Connolly||Tutor|
|Miss Clare Griffin||Tutor|
|Professor Mary Lambkin-Coyle||Tutor|
|Chee Shong Tan||Tutor|
|Charlene Tan Puay Koon||Tutor|
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