MKT4011S Marketing Communications

Academic Year 2021/2022

Among the topics covered in this course include: The communication process; communication strategies in marketing; advertising planning and budgeting; media planning; scheduling and evaluation; message design and execution; advertising research; sales promotion theory and practice; public relations theory and practice.

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Curricular information is subject to change

Learning Outcomes:

At the end of this module, you should:Be able to demonstrate a thorough understanding of the theoretical foundations of marketing communications.Be able to critically appraise the range of communications options now available to marketing management.Be familiar with the decision-making process which is involved in the management of marketing communications activity.Be in a position to appreciate the systems and operations of the marketing communications industry.Be able to assess the impact of marketing communication activities upon society.

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Marketing Communications (MKT4001S)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination 2 hour End of Trimester Exam No Graded No


Assignment: Main Assignment Varies over the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Ms Michele Connolly Lecturer / Co-Lecturer
Markus Vanharanta Lecturer / Co-Lecturer
Paramesvaran Alahakone Tutor
Ms Christina Burke Tutor
Mr Neil Caraher Tutor
Mrs Edna Eugenia Da Silva Tutor
Miss Clare Griffin Tutor
Dr Marija Grishin Tutor
Dr Esther Hennchen Tutor
Robert Kreuzbauer Tutor
Rachel Sim Tutor
Chee Shong Tan Tutor
Charlene Tan Puay Koon Tutor
Siti Zarifah Tutor

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