Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn and Summer (separate)
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
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Curricular information is subject to change
At the end of this module, you should:Be able to demonstrate a thorough understanding of the theoretical foundations of marketing communications.Be able to critically appraise the range of communications options now available to marketing management.Be familiar with the decision-making process which is involved in the management of marketing communications activity.Be in a position to appreciate the systems and operations of the marketing communications industry.Be able to assess the impact of marketing communication activities upon society.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 80 |
Autonomous Student Learning | 84 |
Total | 188 |
Not applicable to this module.
Description | Timing | Component Scale | % of Final Grade | ||
---|---|---|---|---|---|
Examination: Examination | 2 hour End of Trimester Exam | No | Graded | No | 60 |
Assignment: Main Assignment | Varies over the Trimester | n/a | Graded | No | 40 |
Resit In | Terminal Exam |
---|---|
Spring | Yes - 2 Hour |
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
Name | Role |
---|---|
Ms Michele Connolly Doran | Lecturer / Co-Lecturer |
Markus Vanharanta | Lecturer / Co-Lecturer |
Paramesvaran Alahakone | Tutor |
Dr Christina Burke | Tutor |
Mr Neil Caraher | Tutor |
Mrs Edna Eugenia Da Silva | Tutor |
Miss Clare Griffin | Tutor |
Dr Marija Grishin | Tutor |
Dr Esther Hennchen | Tutor |
Robert Kreuzbauer | Tutor |
Rachel Sim | Tutor |
Chee Shong Tan | Tutor |
Charlene Tan Puay Koon | Tutor |
Siti Zarifah | Tutor |