- Autumn and Summer (separate)
- Dr Orna O'Brien
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Curricular information is subject to change
At the end of this module, you should:Be able to demonstrate a thorough understanding of the theoretical foundations of marketing communications.Be able to critically appraise the range of communications options now available to marketing management.Be familiar with the decision-making process which is involved in the management of marketing communications activity.Be in a position to appreciate the systems and operations of the marketing communications industry.Be able to assess the impact of marketing communication activities upon society.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Resit In||Terminal Exam|
|Spring||Yes - 2 Hour|
• Group/class feedback, post-assessment
General feedback is provided to students on all their submitted assessment components.
|Ms Michele Connolly||Lecturer / Co-Lecturer|
|Markus Vanharanta||Lecturer / Co-Lecturer|
|Ms Christina Burke||Tutor|
|Mr Neil Caraher||Tutor|
|Mrs Edna Eugenia Da Silva||Tutor|
|Miss Clare Griffin||Tutor|
|Dr Marija Grishin||Tutor|
|Dr Esther Hennchen||Tutor|
|Chee Shong Tan||Tutor|
|Charlene Tan Puay Koon||Tutor|
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