MIS41150 Intro to Business Analytics

Academic Year 2023/2024

An overview of the field and the programme. This module will feature analytics case studies, and example simulation/role-play to help frame and contextualise discussion of the goals, methods, benefits and limitations of many business analytics techniques.

● What is business analytics?
● The analytics organisation
● What are businesses trying to achieve? (measurement, understanding, prediction, optimisation, decision-making)
● Descriptive, predictive, prescriptive; relationships to other topics in the programme including Business Intelligence, Visual Analytics, Optimisation, Machine Learning and Artificial Intelligence
● Choosing the right analytics tool for the job
● Security, privacy, ethics

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

At the end of this module, students will be able to:
● Define business analytics and explain in detail its roles in the organisation
● Define a number of sub-topics of business analytics and explain how they relate to the organisation’s goals
● Map from verbal descriptions of business problems to appropriate analytics approaches
● Discuss issues of security, privacy and ethics as they relate to business analytics and data.

Student Effort Type Hours
Specified Learning Activities


Autonomous Student Learning






Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Continuous Assessment: Continuous Assessment Varies over the Trimester n/a Graded Yes


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Peer review activities
• Self-assessment activities

How will my Feedback be Delivered?

Not yet recorded.

Lecture Offering 1 Week(s) - Autumn: Weeks 1-6 Tues 09:30 - 11:20
Lecture Offering 1 Week(s) - Autumn: Weeks 1-6 Wed 14:00 - 15:50
Lecture Offering 2 Week(s) - Autumn: Weeks 1-6 Tues 12:00 - 13:50
Lecture Offering 2 Week(s) - Autumn: Weeks 1-6 Wed 10:00 - 11:50

Discover our Rankings and Accreditations