Overview:
- Credits:
- 7.5
- Level:
- 4
- Semester:
- Spring
- Subject:
- Management Information Systems
- School:
- Business
- Coordinator:
- Dr Clare Branigan
MIS41140 Decision&BehaviouralAnalytics
Academic Year 2023/2024
Increasingly, it is recognised that human decision-making is imperfect in systematic ways. The implications are important for business. “Behavioural” refers to studying how humans actually behave, in contrast to how idealised agents would behave.Topics:
● Decision-making under uncertainty
● Utility theory
● Heuristics and biases
● Prospect theory
● Bubble markets
● Multi-criteria decision-making
● Analytical decision-making processes
● Preference elicitation
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Curricular information is subject to change
Learning Outcomes:
On completion of the module students should be able to:
● Describe the aspects in which human decision-making deviates from idealised decision-making, including uncertain environments, and heuristics and biases
● Describe idealised utility and distinguish prospect theory from it
● Describe a case study in bubble markets
● Explain decision-making with multiple criteria, including the difficulties presented by the problem, and analytical approaches to it.
Topics:
● Decision-making under uncertainty
● Utility theory
● Heuristics and biases
● Prospect theory
● Bubble markets
● Multi-criteria decision-making
● Analytical decision-making processes
● Preference elicitation
| Student Effort Type | Hours |
|---|---|
| Specified Learning Activities | 40 |
| Autonomous Student Learning | 40 |
| Lectures | 30 |
| Total | 110 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
| Remediation Type | Remediation Timing |
|---|---|
| In-Module Resit | Prior to relevant Programme Exam Board |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Feedback for the class tests will be available to students within 2 week of test completion, Students can get feedback face-to-face directly after class. Feedback for Group Presentations will be given directly after the Presentation.
“Thinking, Fast and Slow”, Daniel Kahneman, 2012
“Nudge: Improving Decisions About Health, Wealth, and Happiness,” Richard H. Thaler, Cass R. Sunstein, 2009
"Noise," Daniel Kahneman, Olivier Sibony, Cass R. Sunstein, 2021
“Nudge: Improving Decisions About Health, Wealth, and Happiness,” Richard H. Thaler, Cass R. Sunstein, 2009
"Noise," Daniel Kahneman, Olivier Sibony, Cass R. Sunstein, 2021
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