MIS4009S Digital Business

Academic Year 2021/2022

The aim of this course is to help students to develop a deep understanding of Electronic Commerce/E- Business. In doing so, we will try to identify and explore the substantive and enduring issues within E-Commerce, its core concepts and its background, rather than to simply introduce or enumerate particular concepts or technologies. Therefore, the course will uncover the reasons that lead to the emergence of E-Commerce/E-Business, the underlying dynamics of its evolution process over the past decade and the rational behind the most important concepts. By drawing upon established theoretical perspectives, we will attempt to develop frameworks that will facilitate objective and enduring analyses of e-commerce/e-business opportunities and developments.The course will be held in a seminar style incorporating guided discussions, presentations by the lecturer as well as guest lectures. Throughout the course, we will use the assigned readings to launch our seminar discussions. These have been carefully organised into topic sessions. The assigned material should be thoroughly read before each class to facilitate your active and informed participation in class discussion. Reading and discussion are essential to fully exploring the dynamics of this fascinating and complicated subject.

Show/hide contentOpenClose All

Curricular information is subject to change

Learning Outcomes:

On completing this module students will be expected to be able to Critically evaluate e-business strategies, models and concepts that have emerged over the last decadeDeeply analyse the reasons underlying the dot-com demise and the nature of current e-business restructuringComprehensively explain the underlying theories and principles underlying e-business practicesUsefully iInterpret and apply e-business concepts and theories to real-world cases and situations

Student Effort Type Hours


Specified Learning Activities


Autonomous Student Learning




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Fundamentals of E-Bus (SG) (MIS4002S)

Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Examination 2 hour End of Trimester Exam No Graded No


Assignment: Main Assignment Varies over the Trimester n/a Graded No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Feedback Strategy/Strategies

• Group/class feedback, post-assessment

How will my Feedback be Delivered?

General feedback is provided to students on all their submitted assessment components.

Name Role
Satish Kumar Lecturer / Co-Lecturer
Dr Christina Burke Tutor
Ms Michele Connolly Tutor
Miss Clare Griffin Tutor
Loo Kok Tutor
Poh Kok Loo Tutor
Rachel Sim Tutor
Chee Shong Tan Tutor
Charlene Tan Puay Koon Tutor
Siti Zarifah Tutor

Discover our Rankings and Accreditations