Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Dr Orna O'Brien
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Curricular information is subject to change
At the end of this module you will be able to:Select and use appropriate decision support tools to assess marketing situations;Identify, locate and evaluate information relevant to marketing decision-making;Apply marketing principles effectively to develop appropriate marketing strategies, processes and tactics in specific situations;Assess the general effectiveness of marketing strategies, processes and tactics.
Student Effort Type | Hours |
---|---|
Lectures | 24 |
Specified Learning Activities | 80 |
Autonomous Student Learning | 84 |
Total | 188 |
Not applicable to this module.
Resit In | Terminal Exam |
---|---|
Spring | No |
• Group/class feedback, post-assessment
Not yet recorded.
Name | Role |
---|---|
Mr Neil Caraher | Tutor |
Wincey Cheung | Tutor |
Ms Eva Lock | Tutor |
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