- Semester One
- Dr Orna O'Brien
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Curricular information is subject to change
At the end of this module, you should:Be able to demonstrate a thorough understanding of the theoretical foundations of marketing communications.Be able to critically appraise the range of communications options now available to marketing management.Be familiar with the decision-making process which is involved in the management of marketing communications activity.Be in a position to appreciate the systems and operations of the marketing communications industry.Be able to assess the impact of marketing communication activities upon society.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||% of Final Grade||Timing|
|Continuous Assessment: Class Contribution||
|Throughout the Trimester|
This module is not passable by compensation
End of Semester Exam
If you fail this module you may repeat, resit or substitute where permissible. Students have the option to repeat or resit the module, in the first instance. Where a student does not opt for a repeat, they will be expected to take the next available resit option.
|Dr Christina Burke||Tutor|
|Mr Neil Caraher||Tutor|
|Dr Ken Fong||Tutor|
|Ms Eva Lock||Tutor|