MKT4011H

Learning Outcomes:

At the end of this module, you should:Be able to demonstrate a thorough understanding of the theoretical foundations of marketing communications.Be able to critically appraise the range of communications options now available to marketing management.Be familiar with the decision-making process which is involved in the management of marketing communications activity.Be in a position to appreciate the systems and operations of the marketing communications industry.Be able to assess the impact of marketing communication activities upon society.

Student Effort Hours:

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Compensation

This module is not passable by compensation

Resit Opportunities

End of Semester Exam

Remediation

If you fail this module you may repeat, resit or substitute where permissible. Students have the option to repeat or resit the module, in the first instance. Where a student does not opt for a repeat, they will be expected to take the next available resit option.