MKT42640

Learning Outcomes:

On completing this module students will be expected to be able to:
1. Acknowledge the strategic role of marketing
2. Understanding of the marketing mix and the role it can play in driving organizational performance
3. Practical ability in the use of marketing tools to drive organizational performance
4. The impact of technology on marketing.
5. Knowledge of the language of marketing and how that language might be used to communicate about marketing and with marketers

Indicative Module Content:

Indicative Module Content:
Marketing Frame
The use of the 5 C's
Segmentation, Targeting and Positioning
The marketing mix
Marketing and Innovation
Marketing Communications and Branding

Student Effort Hours:

Approaches to Teaching and Learning:

The approach to learning is based on participant centered learning. The approach taken here involves some short lectures and discussion, and case based discussions. The idea to present ideas and scenarios and then to draw on peoples experience to enhance discussion and understanding to provide a more grounded learning experience.

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.
 

Assessment Strategy

 

Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Feedback will be given post-assignment for the individual assignment.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.