BMGT45420 Competitive Strategy (Mod)

Academic Year 2022/2023

This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.

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Curricular information is subject to change

Learning Outcomes:

On completion of this module participants will be expected to:
1. Describe the main theories and frameworks relevant to Competitive Strategy
2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios
3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning
4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies

Indicative Module Content:

Source of good strategy
Competences and Competitive Advantage
Industry and Environment Analysis
Network Contexts
Generic Competitive Strategies
Business Models
Blue Ocean Strategy
Disruptive Innovation
Strategy Execution

Student Effort Type Hours




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Examination: Online. 2 hour End of Trimester Exam Yes Standard conversion grade scale 40% No


Continuous Assessment: Case studies and Simulation Throughout the Trimester n/a Standard conversion grade scale 40% No


Carry forward of passed components
Resit In Terminal Exam
Spring Yes - 2 Hour
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Typically you will be provided feedback on case submissions at least one week in advance of the next required submission. this is to allow you to incorporate the feedback into your subsequent efforts.

Lecture Offering 1 Week(s) - 5 Fri 08:30 - 18:30
Lecture Offering 1 Week(s) - 5 Sat 08:30 - 18:30

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