Learning Outcomes:
On completion of this module participants will be expected to:
1. Describe the main theories and frameworks relevant to Competitive Strategy
2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios
3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning
4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies
Indicative Module Content:
Source of good strategy
Competences and Competitive Advantage
Industry and Environment Analysis
Network Contexts
Generic Competitive Strategies
Business Models
Blue Ocean Strategy
Disruptive Innovation
Strategy Execution