Overview:
- Credits:
- 5.0
- Level:
- 4
- Semester:
- Autumn
- Subject:
- Business Management
- School:
- Business
- Coordinator:
- Dr Brian McGrath
BMGT45420 Competitive Strategy (Mod)
Academic Year 2023/2024
This module is designed to introduce students to the comprehensive nature of strategy in business and provides an insight into the main tools of analysis available to the strategist.Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
On completion of this module participants will be expected to:
1. Describe the main theories and frameworks relevant to Competitive Strategy
2. Apply fundamental theories and frameworks in Competitive Strategy to real life competitive scenarios
3. Integrate ideas and knowledge from other business disciplines into their competitive reasoning
4. Work as part of a team to evaluate competitive scenarios and formulate competitive strategies
Source of good strategy
Competences and Competitive Advantage
Industry and Environment Analysis
Network Contexts
Generic Competitive Strategies
Business Models
Blue Ocean Strategy
Disruptive Innovation
Strategy Execution
| Student Effort Type | Hours |
|---|---|
| Lectures | 0 |
| Total | 0 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
| Resit In | Terminal Exam |
|---|---|
| Spring | Yes - 2 Hour |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Typically you will be provided feedback on case submissions at least one week in advance of the next required submission. this is to allow you to incorporate the feedback into your subsequent efforts.
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