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BMGT45380

Academic Year 2024/2025

Entrepreneurship (Mod) (BMGT45380)

Subject:
Business Management
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Mr Raomal Perera
Trimester:
Spring
Mode of Delivery:
Blended
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module is designed to introduce participants to entrepreneurial thinking and action generally, and the creation of new ventures specifically. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship).
Students will generate their own new business ideas, develop them collaboratively in small teams and undertake the initial phases of bringing them to market, including considerable interaction with potential customers and other industry contacts.
The course will cover major theoretical and conceptual issues in the entrepreneurship research literature and show how they apply in a variety of contexts and relate to everyday examples of entrepreneurship in our economy and society.

About this Module

Learning Outcomes:

On successful completion of this module, students will be able to:
- Have acquired personal and team-based experience and understanding of new venture creation processes
- Engaged with tools of new venture creation process to identify a potential business opportunity and provisionally test it in the market place
- Deal with uncertainty, risk and failure in the world of entrepreneurship – and learned to grow from the experience
- Synthesised main theories, principles and concepts of entrepreneurship research with your own personal and professional insights of entrepreneurship
- Identify how principles of entrepreneurship can be applied in a wide variety of contexts

Indicative Module Content:

Introduction to the Module

Ideation & Design Thinking

The Business Model Canvas (BMC)

Lean Startup

Customer Development, MVP, Early Adopters

Raising Finance What are the options? Challenges?

Prototyping: Build a prototype

Pitch Preparation

Final Pitch - Presented before the class and invited guests

Student Effort Hours:
Student Effort Type Hours
Lectures

24

Autonomous Student Learning

96

Total

120


Approaches to Teaching and Learning:
This module is experiential and interactive. Participants are expected to come well-prepared for each session, with preparation demonstrated through active and regular contributions to class discussions. They will work in groups which culminates in a final presentation to a set of external judges. There is also a reflective piece at the end, where each student must submit a reflective essay on their entrepreneurial experience and the evolution of their business idea. It encourages personal insights and critical evaluation of the customer discovery journey and team collaboration.

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Group Work Assignment: Venture Summary
Create a 4-page document that summarizes your business idea in a compelling way to secure support from relevant agencies/investors.
Week 12 Graded No
30
No
Group Work Assignment: The Pitch
Includes a Pitch deck. Present your business idea to a panel of judges. Be prepared to answer questions.
Week 12 Graded No
30
No
Individual Project: Reflective Essay that focuses on the students entrepreneurial experience and the evolution of their business idea. It encourages personal insights and critical evaluation of the customer discovery. Week 15 Graded No
40
No

Carry forward of passed components
No
 

Resit In Terminal Exam
Summer No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

You will be provided with feedback on your individual reflections as well as your group project.

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Spring Lecture Offering 1 Week(s) - 19 Fri 08:30 - 18:30
Spring Lecture Offering 1 Week(s) - 30 Fri 08:30 - 18:30
Spring Lecture Offering 1 Week(s) - 25 Sat 08:30 - 12:30
Spring Lecture Offering 1 Week(s) - 30 Sat 08:30 - 18:30