BMGT45380 Entrepreneurship (Mod)

Academic Year 2023/2024

This module is designed to introduce participants to entrepreneurial thinking and action generally, and the creation of new ventures specifically. Although the focus is on starting new commercial ventures it will also be relevant to starting social enterprises and new lines of business in existing companies (intrapreneurship).
Students will generate their own new business ideas, develop them collaboratively in small teams and undertake the initial phases of bringing them to market, including considerable interaction with potential customers and other industry contacts.
The course will cover major theoretical and conceptual issues in the entrepreneurship research literature and show how they apply in a variety of contexts and relate to everyday examples of entrepreneurship in our economy and society.

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Curricular information is subject to change

What will I learn?

Learning Outcomes:

On successful completion of this module, students will be able to:
- Have acquired personal and team-based experience and understanding of new venture creation processes
- Engaged with tools of new venture creation process to identify a potential business opportunity and provisionally test it in the market place
- Deal with uncertainty, risk and failure in the world of entrepreneurship – and learned to grow from the experience
- Synthesised main theories, principles and concepts of entrepreneurship research with your own personal and professional insights of entrepreneurship
- Identify how principles of entrepreneurship can be applied in a wide variety of contexts

Indicative Module Content:

Introduction to the Module

Ideation & Design Thinking

The Business Model Canvas (BMC)

Lean Startup

Customer Development, MVP, Early Adopters

Raising Finance What are the options? Challenges?

Prototyping: Build a prototype

Pitch Preparation

Final Pitch - Presented before the class and invited guests

How will I learn?

Student Effort Type	Hours
Lectures	24
Autonomous Student Learning	96
Total	120

Am I eligible to take this module?

Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles

Not applicable to this module.

How will I be assessed?

Assessment Strategy

Description	Timing	Open Book Exam	Component Scale	Must Pass Component	% of Final Grade
Assignment: Group Project: final pitch	Coursework (End of Trimester)	n/a	Standard conversion grade scale 40%	No	30
Assignment: Group Project: venture summary	Throughout the Trimester	n/a	Standard conversion grade scale 40%	No	30
Assignment: Individual Reflection	Coursework (End of Trimester)	n/a	Standard conversion grade scale 40%	No	40

Carry forward of passed components
Not yet recorded

What happens if I fail?

Resit In	Terminal Exam
Summer	No

Assessment feedback

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

You will be provided with feedback on your individual reflections as well as your group project.

When is this module offered?


Spring
Lecture	Offering 1	Week(s) - 19	Fri 08:30 - 18:30
Lecture	Offering 1	Week(s) - 32	Fri 08:30 - 18:30
Lecture	Offering 1	Week(s) - 28	Sat 08:30 - 12:30
Lecture	Offering 1	Week(s) - 32	Sat 08:30 - 18:30
Spring