SBUS45440 Business Research Insights

Academic Year 2022/2023

This module involves you identifying a worthwhile research topic of clear relevance to the field of international management, undertake a research study related to this topic and present your findings in a clear and impactful manner.

To begin with, we will ask you to identify a topic in a broad area of international management that sparks your interest: an unexplained business phenomenon, a novel business practice that may apply more widely than is currently the case, a set of contradictory ideas or business outcomes that require explanation -- anything you would like to understand better and find practical solutions for. This initial choice is critical as you will invest approximately 500 hours of work in your research; it is important to make it worth your time and to enjoy researching something you are truly interested in. You will work on this topic with a partner of your choosing – we know from experience that the end product is much better when there is a partner involved and having a trusted partner on a big task makes it more manageable and fun.

Having selected your topic, the next stage will be to review, synthesise and critically analyse the extant literature on this topic with the aim of providing a comprehensive, expert insight into it. While novel insights are not necessarily expected, it is hoped that that you will generate some in the research process. A thoughtful synthesis of dispersed or seemingly contradictory knowledge can be very insightful!

The final stage of this research project provides students with the opportunity to demonstrate their ability to identify, collect and analyse data in a systematic manner to produce a unique piece of applied research to add to the extant knowledge on their chosen topic. This part of the project requires you to develop your research skills by completing a piece of research that has relevance to the understanding and practice of international business and to communicate this clearly in a manner accessible to a managerial cohort.

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Curricular information is subject to change

Learning Outcomes:

The learning outcomes of this module include:
1. Engaging with academic and practitioner-oriented literature and empirical evidence to identify phenomena, novel concepts or insights of relevance to international management practitioners.
2. Synthesising insights from relevant literature to develop a comprehensive understanding of a selected research topic and identify a researchable gap in extant knowledge culminating in a clearly stated set of research questions or propositions.
3. Negotiating access to, collecting, analysing and interpreting relevant data to appropriately investigate the research question.
4. Synthesising and communicating your research insights in a style accessible to a managerial practitioner audience.

Student Effort Type Hours
Autonomous Student Learning




Project Supervision




Requirements, Exclusions and Recommendations

Not applicable to this module.

Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Assignment: Literature Review and Development of Research Question Varies over the Trimester n/a Graded Yes


Assignment: Data collection and research findings, conclusions and recommendations Throughout the Trimester n/a Graded Yes


Carry forward of passed components
Remediation Type Remediation Timing
In-Module Resit Prior to relevant Programme Exam Board
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Assignments will be carried out in dyads and feedback will be provided to each dyad after each assignment.

Name Role
Dr Brona Russell Lecturer / Co-Lecturer
Dr Tedi Skiti Lecturer / Co-Lecturer
Dr Megan (Min) Zhang Lecturer / Co-Lecturer

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