Overview:
- Credits:
- 10.0
- Level:
- 4
- Semester:
- Summer
- Subject:
- Marketing
- School:
- Business
- Coordinator:
- Mrs Harriet Price
MKT42560 Marketing Practice
Academic Year 2021/2022
The value of mentors can never be fully understood, unless experienced. Marketing Practice, a unique module to the MSc in marketing Practice, introduces students to industry mentors, developing an understanding of what the 'real marketing world' is like and how to make a career within it. The advice and career guidance given by these mentors is analysed and examined by students to ensure learnings are understood and techniques given to grow the students practical experiencees within the MSc in Marketing Practice.Show/hide contentOpenClose All
Curricular information is subject to change
Learning Outcomes:
Students will come into contact with mentors at different levels of organisations to discuss and analyse career development and marketing relevance, within and organisation.
1. Understand the value in networking and developing relationships and soft skills, to succeed in the business development world
2. Understand the role of marketing within the existing market environment
3. Interviewing and analytical skills to ensure deeper understanding of career development
| Student Effort Type | Hours |
|---|---|
| Lectures | 24 |
| Specified Learning Activities | 100 |
| Autonomous Student Learning | 126 |
| Total | 250 |
Requirements, Exclusions and Recommendations
Not applicable to this module.
Module Requisites and Incompatibles
Not applicable to this module.
Assessment Strategy
| Description | Timing | Component Scale | % of Final Grade | ||
|---|---|---|---|---|---|
| Continuous Assessment: Group Project - deep analysis on marketing practice challenges and potential responses Assignment - personal reflection on marketing practice and career development Potential in-class assignments |
Varies over the Trimester | n/a | Standard conversion grade scale 40% | No | 100 |
Carry forward of passed components
No
No
| Remediation Type | Remediation Timing |
|---|---|
| In-Module Resit | Prior to relevant Programme Exam Board |
Feedback Strategy/Strategies
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
How will my Feedback be Delivered?
Group feedback per group for Group Assignment post-assessment Individual Feedback for the Individual Assignment post-assessment
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