- Mr Shane Lyons
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Curricular information is subject to change
Marketing Effectiveness Measurements - why and how to use them
Crafting strategic content to build brand longevity vs short term gain
Making data-driven decisions
Auditing a brand's digital presence and improving it.
|Student Effort Type||Hours|
|Specified Learning Activities||
|Autonomous Student Learning||
Not applicable to this module.
|Description||Timing||Component Scale||% of Final Grade|
|Continuous Assessment: Group based project work||Throughout the Trimester||n/a||Standard conversion grade scale 40%||No||
|Assignment: Individual Assignment on Digital Marketing||Throughout the Trimester||n/a||Standard conversion grade scale 40%||No||
|Remediation Type||Remediation Timing|
|In-Module Resit||Prior to relevant Programme Exam Board|
• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment
Upon completion of assignment, feedback is given via Brightspace. For Group Project, group feedback given, for Individual Project, individual feedback given. Students may request face-to-face feedback after receiving Brightspace feedback.
|Francesca Pucciarelli||Lecturer / Co-Lecturer|
|Ms Nuala Doyle||Tutor|