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MKT40080

Academic Year 2025/2026

Marketing Management (MKT40080)

Subject:
Marketing
College:
Business
School:
Business
Level:
4 (Masters)
Credits:
5
Module Coordinator:
Dr Andrew Keating
Trimester:
Autumn
Mode of Delivery:
On Campus
Internship Module:
No
How will I be graded?
Letter grades

Curricular information is subject to change.

This module provides students with the knowledge and ability to make marketing decisions and, from a general management perspective, make decisions about marketing. The emphasis is strongly on developing practical knowledge and ability and practicing that through the medium of case studies.

About this Module

Learning Outcomes:

On completing this module students will be expected to be able to1. Acknowledge the strategic role of marketing 2. Understanding of the marketing mix and the role it can play in driving organisational performance 3. Practical ability in the use of marketing tools to drive organisation performance 4. Knowledge of the language of marketing and how that language might be used to communciate about marketing and with marketers

Indicative Module Content:

Marketing Frame
5 C's analysis
Segmentation, Targeting and Positioning
4 P's
Marketing and Innovation
Marketing Communications and Branding

Student Effort Hours:
Student Effort Type Hours
Autonomous Student Learning

101
Lectures

24
Small Group

1
Total

126

Approaches to Teaching and Learning:
Case Based Approach
Lectures and discussion based classes

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 

Assessment Strategy
Description Timing Component Scale Must Pass Component % of Final Grade In Module Component Repeat Offered
Exam (In-person): The exam is a two hour exam with 3 questions from 5 to be answered. End of trimester
Duration:
2 hr(s)
 Graded No
70
 No
Assignment(Including Essay): This is an indivisual assignment based on understanding consumer purchase and use. Week 7 Graded No
30
 No

Carry forward of passed components
Yes
 

Resit In Terminal Exam
Spring No
Please see Student Jargon Buster for more information about remediation types and timing. 

Feedback Strategy/Strategies

• Feedback individually to students, post-assessment

How will my Feedback be Delivered?

Feedback for the individual assignment will be given post-assignment.

Name Role
Mr Conor Ryan Lecturer / Co-Lecturer

Timetabling information is displayed only for guidance purposes, relates to the current Academic Year only and is subject to change.
Autumn Lecture Offering 1 Week(s) - 1, 3, 4, 5, 7, 8, 9, 10, 11, 12 Fri 11:30 - 13:20
Autumn Lecture Offering 1 Week(s) - 1 Fri 14:00 - 15:50
Autumn Lecture Offering 1 Week(s) - 2 Wed 10:00 - 11:50
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