BMGT45560 Digital Strat &Transformation

Academic Year 2023/2024

This course aims at analyzing how firms use technology and innovation to position themselves strategically, from the perspective of a Senior Executive. For this purpose, we rely on a mix of real business cases and theoretical models, dealing with firms that have faced the challenges of managing innovation and technology strategy.
We begin with an understanding of how technological systems evolve, with particular emphasis on the emergence of standards, and then turn to how firms adapt to different disruptions, gaining a long-run competitive advantage. Then, we highlight the inertial barriers that impede technological change within incumbent organizations. Moreover, we explore how firms develop new products, how they can leverage the knowledge of consumers in the innovation process, and which organizational structures are best suited to foster or hamper innovation. Finally, we cover some hot topics in the strategic management of innovation and technology.
The module provides some essential tools on how to set the most appropriate strategic direction of firms, relevant not only for hi-tech companies. Among other, this module addresses how to ensure long-run survival when external environmental conditions change (dynamic capabilities), how to properly balance today's needs with tomorrow's demand (ambidexterity), how to set and maintain a dominant design (network effects), how to successfully establish a climate of "cyber-hygiene" (managerial cybersecurity), how to benefit from ideas that originate out of the traditional organizational boundaries (open innovation).

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Curricular information is subject to change

Learning Outcomes:

Upon successful completion of this course, students will have obtained:
- valuable knowledge of the theories that describe the innovation process
- the ability to explain the causes of success vs failure in leading enterprises
- the ability to manage radical and transformative innovations
- the competence to design organizations capable of innovation
- the necessary understanding to lead creative and innovative enterprise
- the knowledge about recent innovation techniques and how to apply them in real-life contexts
- enhanced team working, creativity, project management and problem-solving skills
- the capacity to understand and disentangle the different types of innovation, and the related implications
- a high degree of familiarity with theoretical models which help explain and contextualize technological change
- the ability to recognize the different managerial approaches to innovation and how to handle change

The learning outcomes of this module are aligned with the learning outcomes of the MBA Programme; hence, this module will help you to further develop a coherent and strong MBA profile.

Indicative Module Content:

- Course Introduction
- Preliminary Discussion on Technology & Innovation
- Technological Change and Dynamic Capabilities
- Disruptive Innovations
- Organizational Ambidexterity
- Network Effects
- Open Innovation
- Leadership and Organizational Integration
- Radical Organizational Transformations
- Imitation and Low IPR Regimes O GUEST?
- Managerial Cybersecurity

Student Effort Type Hours
Lectures

24

Specified Learning Activities

25

Autonomous Student Learning

76

Total

125

Requirements, Exclusions and Recommendations

Not applicable to this module.


Module Requisites and Incompatibles
Not applicable to this module.
 
Assessment Strategy  
Description Timing Open Book Exam Component Scale Must Pass Component % of Final Grade
Essay: Final Individual Assignment: A final written essay-based questions will focus on module themes and the material covered in class, cases, external guest speeches, academic papers. Coursework (End of Trimester) n/a Graded No

50

Presentation: Group Case Presentation: At the beginning of the course, each group is assigned to a specific case study for an in-depth presentation. Each group will present its assigned case analysis in 30 minutes. Throughout the Trimester n/a Graded No

20

Presentation: Final Group Project: Throughout the course, each group will have an opportunity to examine a major technological transformation in an industry. Presentations take place on the last 2 days of class. Week 11 n/a Graded No

20

Continuous Assessment: Individual Class Contribution: Learning is maximized when all students are actively engaged in class discussion. Hence, attendance, preparation, and participation are all essential. Throughout the Trimester n/a Graded No

10


Carry forward of passed components
Yes
 
Resit In Terminal Exam
Summer No
Feedback Strategy/Strategies

• Feedback individually to students, post-assessment
• Group/class feedback, post-assessment

How will my Feedback be Delivered?

Not yet recorded.

1) CASE STUDIES:
- Kodak
- Eli Lilly and Co.: Innovation in Diabetes Care
- IBM Network Technology (A)
- Adobe Systems, Inc.
- Houston, We Have a Problem: NASA and Open Innovation (A)
- Transforming Company Culture at Amgen Italy
- Organizational Revolution: The Radical Transformation of Roche Italy
- Cyber Breach at Target

2) ACADEMIC PAPERS:
- Available on Brightspace

3) LECTURES SLIDES:
- Available on Brightspace after each session
Spring
     
Lecture Offering 1 Week(s) - 24 Mon 17:00 - 18:50
Lecture Offering 1 Week(s) - 20, 21, 22, 23, 25, 26, 29, 30, 31, 32, 33 Wed 14:00 - 15:50
Spring
     

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